How does Seth Godin’s new book, which covers the topics of weirdness and the fragmentation of culture, tie in with education, creativity and blogging?
If you’ll humor me for a few minutes, I’ll try to explain.
Seth states that the age of mass marketing is over. True.
That people are looking to connect, not just consume. In this new age, people find those who share hobbies, passions, values. We find those who share our interests and then create or join tribes. Check.
He states, “The epic battle of our generation is between the status quo of mass and the never-ceasing tide of weird.” Yep.
You know what?
People are creative and in this new paradigm individuality rules. Each person exotic, mysterious, distinct. And the internet, long tail E-commerce, and technology in general is bringing the world closer together.
As a kid, I was a daydreamer. In school I felt like I was shackled to my desk and sentenced to a life of boredom. The school day was a never-ending snooze-fest. And you know what? Things haven’t changed much. You felt the same way, I know it, you gifted oddball.
Our educational system needs to change. by teaching kids in a brand-new way; embracing uniqueness, fostering inventiveness and bringing out creativity. This just might save us, for our darling, potential heroes are sitting in those stifling classrooms right now, bored to death.
When it comes to pumping out good, productive citizens, schools have it down pat. I made it through, but I wasn’t fully trained and didn’t fit the mold. Did you? I think not. You are unique.
This isn’t just about kids. It’s about you. If you haven’t noticed, there is a bit of a shift going on right now and you’re standing on top of the fault-line. Quick, what side are you going to jump to?
Jump to the side that embraces individuality and don’t look back. Look for those who love what you love. You’re a strange bird, but you can now use that uniqueness to your advantage, in business, in marketing, in blogging. Hordes of weirdos shall inherit the earth. Thanks for the reminder, Seth.
Embrace your inner-weirdo
Uniqueness forms bonds; with your audience, your community, your tribe. And if that little crazy bird in you gets out, it might just make the world a better place. Teaching our kids in a different way should be part of this new standard, but grownups should let their freak flags fly too. Kids can’t have all the fun, right?
What about bloggers? Well, your distinct traits just might help you.
I’m no expert, and this is unscientific advice from my own feeble imagination, but I feel better practicing it. Try one or more of the points below. If nothing else, it just might make the process that much more enjoyable. Go ahead, you beautiful weirdo.
1. Live it. Okay, I need to take a step back and tell you I’m not advising you to sell all your stuff, don a backpack, and move to Amsterdam. I am a realist, and I listen to this guy NOT this guy. BUT maybe part of being weird IS embracing the unknown, doing something out of your comfort zone and then writing about it. I plan to do this and will be posting about it. I’m not skydiving, learning Chinese kickboxing or swimming with dolphins, but please do whatever floats your boat and write about it. Don’t hurt anyone though.
2. Be yourself. Be honest. Accept your uniqueness and learn to use it to your advantage. Write about your insecurities or foibles. It’s okay and might just resonate with a few people. I’m a former, antisocial, anxiety ridden, fat kid. What unique experiences can you share? Write a post that is so honest you agonize over hitting, “publish.” Write one like this, or this, or this. Whatever you do, don’t try to be someone else. That won’t fly, kids.
3. Enjoy the ride and let it show. I want to inspire people by showing them how I’ve grown. Record, write, and speak on my changes and the changes others have gone through. You will see how certain changes have helped me and others, and maybe they will help someone out there. I’ve been an introvert, disengaged for most of my life. I finally changed. It helps me to write like this. If nothing else, this blog is my accountability platform.
I’m loving this trip, I hope you do too, whatever you do. Go ahead, give it a shot. Embrace your inner-oddball and join the revolution. Oh, and I have a post ever so slightly tied to this over at Spin Sucks.
How do you embrace your inner-weirdo?
Is our old one-size-fits-all mass market DOA? Are mass marketers truly screwed?
Isn’t just about everyone weird, really?