Take a moment and think about your future and where you want to be in five or 10 years. Now focus where you are at this very moment. Seth Godin writes about Dips and Gaps. About knowing what you are capable of, when to quit, and how to envision that gap between your reality and your possibility (the future you).
I do agree with him that if you think about the space between present you and future you as a chasm you’ll become rooted on the spot, frozen and stunned by the perceived weight of the tasks ahead.
And this stasis means you’ll never get out of your current situation. And if you don’t consider your vision (the future you) and just shake it off as a pipe dream, you’ll be just as stuck.
The not-so-secret secret? Just keep moving in incremental baby steps. Don’t see the gap as a vast space but rather a series of smaller spaces you can easily leap over.
Also be hyper-aware of the opportunities that present themselves to you daily. Opportunities that come into view where you might say “Why didn’t I think of that before?” As Seth stated, “The most likely paths are the ones where you can see the steps.”
What does this have to do with branding? Marketing?… Business? Everything, really.
So stay vigilant, be persistent, and look at the opportunities that come along from every angle.
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