I do have one question that will change your life.
But before I present it to you, I want to tell you about another question that makes me crazy…
I’ve read 5,297 blog posts focused on this question, and guess what?
They all make me want to poke searing, red hot, nine inch nails into my eyeballs.
So now you might be dying to know: What’s the question that brings on thoughts of self-mutilation?
Here you go: How do you turn your passion into a business? Ta da! Now you know what irritates me.
Why do I dislike this question so? Let me count the ways…
1. It’s counterproductive.
Finding your sole passion and turning it into a cash-making enterprise is a mindset that hinders more than helps, because…
2. It assumes you have ONE passion.
No one, and I mean nobody has just one passion in life. Okay, there are exceptions (there always are), but chances are you’re not Stephen King. And heck, even he needed a little luck along the way.
Don’t get me wrong, I’m all for living your dreams, but I think there’s a better way to reach that destination. (More on that later).
3. It’s limiting.
People convince themselves they need to discover their “thing” and what happens? They spend most of their time in a tail chasing exercise getting zero done.
I’ve averaged two passions a year for most of my life—the dog chasing his tail exercise.
Let me give you some examples that just might explain this brain dump. Fine peeps who can teach us a thing or two…
A. Pat Flynn
If you inhabit this blogging wonderland you might know all about Pat Flynn. And if so, you’re probably familiar with his story.
While working as an architect he was laid off during the economic malaise of 2008.
But Pat had been blogging about his preparation for a LEED certification exam. Unexpectedly popular, his exam prep experience resulted in an eBook and the Green Expert Academy site. Blogging seeds of goodness that grew into one of the hottest online properties going: Smart Passive Income.
If he didn’t get laid off he may have found his way back to architecture, as a happy, well paid, professional. But he would have missed out on something bigger and more rewarding.
B. Marc Maron
I’ve listened to Maron’s WTF podcast since it’s inception in 2009. Why? He’s a damn good comedian, but an even better interviewer, and that’s why I listen. It’s like they crossed Terry Gross with Howard Stern and threw in a dash of Charlie Rose.
His “passion?” Comedy. But for a variety of reasons he struggled to find the big time. Podcasting resurrected his career, leading to comedy gigs, book deals, and his own TV show. And a passionate community built around his compelling, sometimes raw and deeply personal podcast.
He is finally having his moment because of this “little” sideline gig.
Dabbling and excelling in worlds such as finance, non-fiction writing, and his own brand of self-help, you might call him a multipotentialite.
And his “choose yourself” message is one for the coming era, because I think this new age will reward those who are not so easily pigeonholed. And truth be told, we are all renaissance men and women. Simply opening ourselves up to our innate creativity could lead to some pretty amazing stuff.
So now you might be asking: Okay, Grand Wizard, what’s the one question that will change your life?
Well, instead of plodding uphill in this futile passion rush, simply ask yourself…
A. WHAT do I REALLY want?
And follow this with a second question…
B. WHY has my “salvation” proven so elusive? Why has it not happened?
And I don’t think it’s a stretch to say…
A. Nine times out of 10 your “what do I want” answer is FREEDOM.
B. The WHY comes from dreaming and not doing.
Sooooooo… the BIG BOLD QUESTION TO ASK YOURSELF?
How do I define MY freedom?
Well, this is unique to you:
- Being your own boss.
- Having financial independence.
- Enjoying life again.
- Making an impact on the world in some way.
- Building an amazing online brand.
- Not feeling drained and unhappy at the end of each day.
- Feeling energized about your work, etc.
So today I’m not challenging your talent, fortitude, or creativity.
No, quite the contrary. I’m actually pointing the finger at myself, because I spent a good deal of my life in this futile search for passion.
So you might be thinking, what can I do… today?
The answer: Trade “passion” for “freedom” and plan your next step accordingly.
Okay, I’ve asked more than one question, but this is all about what you truly want to do. So again, ask yourself, “WHAT do I REALLY want?”
Want some help? Well here you go…
A. How I define freedom?
I love, love, love the project-based work I do and will continue with it, but want to expand. To be able to work anywhere, have an impact on others, and make my own small dent in this world through writing, podcasting, and speaking.
And guess what? I know I will, because I’m focused on IT. And I talk about this here.
B. What have I done so far?
I sold my oversized, money pit called a house and moved into an apartment with my family.
Drilled down to the root of my business—branding, and how to help others break out and create something special online. To help solopreneurs build a brand that rises above the noise, connects with the right audience, and drives the action needed to advance their business.
Built a daily routine that has completely changed my life.
And frankly, started to network my ass off.
I could go on, but here’s the thing…
When I finally gave up on passion, I was able to breathe again.
And once you can breathe it’s the much easier to find your way to freedom.
If you want a detailed plan on how to build a brand that rises above the noise, connects with the right audience, and drives the action needed to help you advance your business, sign up for my email list where I’ll show you the 6 steps to bring your brand to life.
Latest posts by Craig McBreen (see all)
- Trying to Create a Magnetic Personal Brand? (STOP and Take These 4 Steps First.) - February 18, 2019
- A Simple Guide to Reframing Your Day - November 26, 2018
- How to Become a Solopreneur Marketing Machine - October 1, 2018