You’re the expert in your field. I not only value your expertise, I depend on it to understand the essence of your brand and craft the right strategy around it. Who are your ideal customers? What’s the best way to reach them? What kinds of messages resonate? What do you offer that makes your business special? Sometimes asking the most obvious questions elicits the most surprising answers. Answers that will help us truly flesh out your brand story.
Story starts with strategy.
During this phase we work together to assemble your brand’s “genetic map”—a strategic direction to express the unique identity that will become a living, breathing part of your business. Your foundation for developing a narrative that will help you find the right customers, lead them to you, and inspire them to action when they arrive.
- Combine “what you do” with “why you do it”
- Define your ideal customers
- Layout plans for the best way to reach them
- And develop a laser-focused outline for developing your brand story and a marketing system that works
We collaborate to create your brand vision, detailing how you will help your ideal customer. This is how your frame your ongoing narrative.
NEXT STAGE: IGNITE YOUR BRAND