Brand Consulting for Small Businesses
With the amazing tools and technologies available today, it’s possible to take on a certain level of DIY marketing or branding. But chances are you could use some help. Some expert guidance, a roadmap, maybe even a kick in the shins.
Your business might be ready for some new branding but you don’t have the budget to hire a professional. Or you might be a serious DIYer thinking about creating a brand but need advice and maybe a little push to get started. Whether it’s a one time getting started consult or ongoing sessions to support you from start to finish, we can put together a package that meets the need.
I help small businesses develop distinct, cohesive brands that communicate effectively. My Discover, Tell, Ignite system is perfect for this.
It’s the the art and science of Breakout Branding, and it’s geared to help you build a brand that rises above the noise, connects with the right audience, and drives the action needed to advance your business.
I help small businesses bring their brand to life. Check out what I have to offer:
Discover Your Core
As a small business owner, branding is your most important asset. So, creating an effective brand should be your first priority. And step 1 to creating a great brand for your business—one that clearly shows what you do and why you do it, speaks to your ideal customer, and helps you bring in business—is working on the core elements that clearly define your brand.
My Discover approach is about fleshing out these core elements and being clear on what you want to build before you jump in.
Tell Your Story
This is where we assemble your brand’s “genetic map,” the foundation to developing and telling the story that best represents your business. We work together on a strategic direction to express the unique identity that will become a living, breathing part of your company—a laser-focused outline for developing your brand.
This phase is about crafting a narrative that will help you find the right customers, lead them to you, and inspire them to action when they arrive.
Ignite Your Brand
In this phase, we work on bringing your brand to life—with a mix of words and visuals that make an emotional connection to excite and engage. And we create a marketing strategy to get your stuff out there attracting customers. Everything we develop is drawn directly from your genetic map and strategic direction, created during our Tell Your Story phase.
This is where you spark your brand to life. All this is wrapped in a marketing plan, with clear goals and deliverables to carry it out plus suggestions for sustained momentum.