You know, the blogging savant who mastered controversy, outrage and now knows how to generate more traffic than Justin Bieber himself?
Was that last year or last month?
And what about the daily obsession with every little nuance in the machinations of Twitter, Facebook and Pinterest? Or all the news that’s not fit to print in the latest web rag?
Who’s pinning who? What about that Olympian’s hair? And how many times did Zuckerberg fart today?
Controversy comes in droves and the social web is ablaze with the latest in worthless and downright forgettable.
Hear that sucking sound?
The fact that people like this stuff isn’t new, but take a look at some of the monster blogs, and how the sensationalist (or at least viral) ethos has wafted into their realm in a big, big way. You might even say this has changed the content strategy of big places like Mashable and The Huffington Post, no?
But so what? Really.
Sloan? She dropped a a Molotov cocktail into a volatile social web ripe for the picking and who knows, she’s probably more crafty than Kim Kardashian’s PR agent.
Who knows and who cares?
The fact is, you’ll be competing more and more with controversy, outrage and the future Kardashians of the blogging space, because you know they’re coming.
But what’s all this stuff and fluff mean for you and your humble little online plans?
Are you worried about tabloid journalism, hype and general puffery taking over the internet? Will this soon be your only way to garner attention?
Worried that people simply won’t have the time to read your content because they’re more interested in Lindsay Lohan’s latest drunken bender? Have too many “gurus” to follow? Or too much “bright and shiny” in their Facebook stream?
Constant flashing, luring unwitting peeps into a collective unproductive stupor.
All I can say is welcome to our wild and woolly online space and, as David Byrne sang … “same as it ever was.”
YOU? You’re competing for eyeballs, remember?
But here’s why I don’t worry and I’m honestly downright giddy with excitement.
In fact, if I could, I might just jump all over Oprah’s damn sofa.
Our tribal economy might just be the best thing ever. Yep.
Think about traditional media, especially TV and radio. Big wigs, megabucks and the largest of target demographics ruled the day, but pretty soon that will all become, “back in the day.”
Now think about our online realm. This digital wonderland we inhabit.
We are immersed in a new “tribal” land. The online realm is awash with zillions of relatively small units of people who connect with other like-minded souls.
So whatever your goals are in our digital heaven, NOW is an opportune time to establish a beachhead. Start building your own little media empire to promote your epic little venture.
Connecting with tribes is indeed the new wave. So, right about now is YOUR time to start building that brand equity and focus on connecting with the right people.
I’ve said it before, I’ve written about it, but here I go again: I believe a new day is upon us and our familiar little platform (read: blogging) is just a wee step in a long, grand process that rewards creativity like never before.
So, what about you? Your business? Your online venture?
NOW really is your time to make “it” happen.
So forget the wild west that is the social web and focus on your thing and work to connect with the right people. Baby steps, remember?
If you’re interested in building something special or are simply looking for a community of business owners who are unanimous in their desire to create their own little dent in this space, join us.
There’s plenty more coming and it’s all about You, your business and how you will rock it online in your own special way.
I’ve only just begun and so have you. Let’s get started.