Episode 37: How to Write Clear, Compelling, and Persuasive Copy with Amy Harrison

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My guest, Amy Harrison, is a copywriter, content consultant, and public speaker. Her expertise is teaching entrepreneurs how to get past boilerplate content and write engaging copy that speaks to their customers.

She runs Copyblogger’s Hit Publish podcast, produces the unique AmyTV, and conducts live training sessions around the world on how to write with influence.

Amy’s message is that business owners, employees, and solopreneurs have the potential to write copy that attracts, persuades, and converts readers into customers. And, if you’re trying to break out in the online space, her formulas might be just what you need.

As a trained TV and film screenwriter Amy knows how to use humor in marketing. And we get into a detailed discussion about comedians—what they bring, how they operate, and how important their creativity and methodologies are to what you want to do.

She believes your business deserves to be heard, that your content should tell a story that keeps prospects interested and most importantly, turns them into paying customers.

Amy has run workshops in over 20 countries. She is funny, creative, and she has plenty to teach you about copy done right. So don’t miss this one…

Questions I ask:

• What are the first steps to get beyond boilerplate and effectively liven up your content?
• Can you explain what “beating the blank stare” means?
• What does it take to produce one episode of AmyTV?
• What is the best way for a business owner to define their position when crafting copy?
• How do you effectively use humor in your successful workshops?
• What does showing up mean to you?
• How can a solopreneur apply humor in his or her storytelling?
• What are “butterfly moments” and how important are they to writing great copy?

Things you will learn:

• A simple exercise to help make your content more interesting.
• Why you need to be consciously aligned with your positioning.
• The importance of thinking as your customer, visualizing a one-to-one setting when you write your copy.
• Details on Amy’s “butterfly moments” and what they mean to writing great copy.
• Great tips on effectively speaking to your ideal client.
• Why we both think comedians are the best creative instigators.
• Why branding should always start with copy.

Links mentioned in the show:

• Louis CK
• The Larry Sanders Show
• The Sedona Method by Hale Dwoskin
• Hit Publish podcast
• Write with influence
• AmyTV
• harrisonamy.com

Want to find out why I started the Art of Breaking Out podcast? Read this.

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Craig McBreen

Craig McBreen is Principal of McBreen Marketing. A Fort Collins, Colorado-based marketing firm that specializes in helping small businesses find their voice with a highly collaborative approach to creating and sustaining a cohesive marketing strategy. Craig is a Certified Duct Tape Marketing Consultant. Specialties: Brand Development, Marketing Strategy, Content Marketing.

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