Is everything derivative? An imitation of what someone else has created? A remix? And what about the brand that represents you, your product, your services? Can you build a magnetic brand that attracts eyes and ears, grows your audience, and helps put a few shekels in your pocket—by borrowing, remixing, then creating your own creative…
Why Discipline Equals Freedom
I was recently listening to a conversation between Jocko Willink and Jordan Peterson. Jocko is a podcaster, author, and retired United States Navy SEAL. And Peterson, a Canadian clinical psychologist and best-selling author of the runaway best selling book, 12 Rules for Life: An Antidote to Chaos. Part of the discussion was on “how to…
How to Build a Winning Brand and Attract the Right People (Step 1 to Marketing Your Business)
I’m assuming since you’re reading this post, that you want to achieve big things for your business. To attract the right customers and grow that business of yours. So, what are your plans? And, since I write about all things branding and marketing, I’m specifically referring to how you plan to market your biz. How’s…
A Simple Guide to Reframing Your Day
If you could be any animal in the wild kingdom what animal would you choose? To make this easier let’s narrow the choice to birds. Yep, birds. The other day while listening to a podcast, the guest, a standup comic, compared high soaring eagles to the lowly penguin. Birds of prey soar high, look cool…
Good Habits Can Make or Break You
How many posts do you think you’ve read about the habits of famous people? 10? 100? 1,000? Posts detailing the power of good habits clog the blogosphere. Stephen Covey started this thing, or maybe that was Ben Franklin, or maybe it was Seneca or one of the ancient stoics. My point is that it’s kinda,…
How to Build an Unmistakable Personal Brand
How do you craft an unmistakable personal brand? Before we dive into that, let me ask you the following… Can You Define Unmistakable? I was recently listening to Srinivas Rao’s excellent podcast, The Unmistakable Creative, and his guest was Julien Smith. It was a 2014 show but it really resonated with me. They covered a…
Realize Your Dream with Baby Steps
Think about your future. Envision where you would like to be in just a few years time. Where are you now? I’m sure you’ve heard of a certain marketing wonk named Seth Godin. Mr Godin has written about managing the gap. Managing the gap is about seeing the space between where you are now and…
Want to Change Your Life? You MUST Tell Yourself These 3 Things.
Do you think you could drive blind? Daniel sure did. In fact, he perfected this art. He had compartmentalized everything in his life: women, bills, work and other bothers that filled his days and nights. All were relegated to a file in his brain titled “aggravation.” From his first cup of coffee to lights out,…