I would like to ask you a question about your brand… Would you prefer to have customers or brand evangelists? Buyers versus people who trust you, sing your praises, buy your services and come back for more? Do you want fans or people who benefit from your work and proudly proclaim that to the world?…
3 Simple Steps to Hone Your Own Special Form of Genius
Is there one Thing that makes your heart sing? Something you get lost in? A pursuit that drives you, animates you, and exhilarates you like nothing else? Hours fly when you’re immersed in it? Then why are you not doing it every day? Would you like to turn this interest into something greater and let…
How to Create a Brand That Connects with the Right Audience. (#3 in a Series)
In my last two posts in this series I took a deep dive into branding, and why audience perception, authenticity, and a great brand story are essential components to branding done right. Today I want to detail how to create a customer experience around what you offer. You might have an amazing product or great…
How to Use Brand Storytelling to Grow Your Business (#2 in a Series)
In my last post, I wrote about the power of using story and authenticity to give your brand depth and meaning. If you missed that post you can find it here: How to Give Your Brand Depth and Meaning Through Story. (#1 in a Series). Today is all about the art and science of telling…
How to Give Your Brand Depth and Meaning Through Story. (#1 in a Series)
You’ve heard of Hermann Goering right? A Nazi who committed unforgivable acts, but who was also a skilled propagandist, master of deception, and chief proselytizer of the Third Reich. And, Hitler’s second in command considered himself a collector of fine art. He stole, swindled, and bought paintings for his collection, but what he really wanted…
One Question that Will Change Your Life
I do have one question that will change your life. But before I present it to you, I want to tell you about another question that makes me crazy… I’ve read 5,297 blog posts focused on this question, and guess what? They all make me want to poke searing, red hot, nine inch nails into…
Want to Change Your Life? You MUST Tell Yourself These 3 Things.
Do you think you could drive blind? Daniel sure did. In fact, he perfected this art. He had compartmentalized everything in his life: women, bills, work and other bothers that filled his days and nights. All were relegated to a file in his brain titled “aggravation.” From his first cup of coffee to lights out,…
3 Reasons Your Brand Strategy Isn’t Working (and How to Fix Each)
How do you make big things happen when it comes to Your Brand? If you’re like me, you spend a good deal of time thinking about your next big business move and how you’ll build a brand around it. Maybe you’ve already made a move but your brand needs some tweaking to make it work.…
A Brand New Craig McBreen (dot) Com
It’s been about nine months since my last post. How appropriate, since I feel as if I’ve given birth to a new baby—this site. Early this past summer I reevaluated everything I was doing. At that time I decided to bring back my own personal domain—this is my brand after all—and build everything around it, including…
Why the Social Web Needs Thought Leaders
A few months back, Mark Schaefer wrote a post that rankled a few peeps in the blogosphere. The post induced a mix of reactions. Those vehemently disagreeing, but many nodding in agreement. His “Content Shock” post generated … hundreds of comments (negative, positive and in-between); sucked precious time from his business, (because he answered most…
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