I recently interviewed Andrew Davis and we got into a discussion about brand differentiation—how does a company or organization truly stand out? And, as creative professionals trying to help a company rise above the noise, should we go beyond branding “best practices?” In other words, is helping them achieve clarity, cohesiveness, and consistency with design and messaging enough?…
How Do You Change? By Not Denying Your Urge to Climb
Are you denying yourself? Holding that passion at bay? For many years I had this resistance within. And this might sound a wee bit odd coming from someone in the creative business, but I had a resistance to create. This probably needs a bit of an explanation, huh? I’ve had a lifelong attachment to negativity…
2 Simple Questions that Will Change Your Life
Where do your deepest desires originate? And how do you turn those desires into life-changing actions? If you have a powerful vision of where you will be at some future point in time, that is half the battle. BUT mindset is everything. How having the right mindset can change your life. In Daniel Coyle’s book,…
How to Be The Hero of Your Own Movie
Are you a Walter Mitty? If you don’t know, he’s a fictional character in James Thurber’s short story, “The Secret Life of Walter Mitty.” A passive, yielding man living in a perpetual dream state—an imaginary world where he’s larger than life. A trip over to dictionary.com brings us this: noun, plural Walter Mittys. an ordinary,…
How to Create an Incredibly Sticky Brand
I would like to ask you a question about your brand… Would you prefer to have customers or brand evangelists? Buyers versus people who trust you, sing your praises, buy your services and come back for more? Do you want fans or people who benefit from your work and proudly proclaim that to the world?…
3 Simple Steps to Hone Your Own Special Form of Genius
Is there one Thing that makes your heart sing? Something you get lost in? A pursuit that drives you, animates you, and exhilarates you like nothing else? Hours fly when you’re immersed in it? Then why are you not doing it every day? Would you like to turn this interest into something greater and let…
How to Create a Brand That Connects with the Right Audience. (#3 in a Series)
In my last two posts in this series I took a deep dive into branding, and why audience perception, authenticity, and a great brand story are essential components to branding done right. Today I want to detail how to create a customer experience around what you offer. You might have an amazing product or great…
How to Use Brand Storytelling to Grow Your Business (#2 in a Series)
In my last post, I wrote about the power of using story and authenticity to give your brand depth and meaning. If you missed that post you can find it here: How to Give Your Brand Depth and Meaning Through Story. (#1 in a Series). Today is all about the art and science of telling…
How to Give Your Brand Depth and Meaning Through Story. (#1 in a Series)
You’ve heard of Hermann Goering right? A Nazi who committed unforgivable acts, but who was also a skilled propagandist, master of deception, and chief proselytizer of the Third Reich. And, Hitler’s second in command considered himself a collector of fine art. He stole, swindled, and bought paintings for his collection, but what he really wanted…
One Question that Will Change Your Life
I do have one question that will change your life. But before I present it to you, I want to tell you about another question that makes me crazy… I’ve read 5,297 blog posts focused on this question, and guess what? They all make me want to poke searing, red hot, nine inch nails into…
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