How do you craft an unmistakable personal brand? Before we dive into that, let me ask you the following… Can You Define Unmistakable? I was recently listening to Srinivas Rao’s excellent podcast, The Unmistakable Creative, and his guest was Julien Smith. It was a 2014 show but it really resonated with me. They covered a…
4 Ways to Use Story in Your Marketing
Storytelling is the buzzword of all buzzwords in marketing today, but how in the heck can your small business use storytelling? What is the role of storytelling in your marketing efforts? Well, I think it’s important to first understand how most people think about story in a marketing context… So many businesses read about using…
3 Simple Lessons to Humanize Your Brand
In this video Mark Schaefer does a great job of explaining social media marketing lessons from his grandfather, the plumber. Mark’s grandfather was a plumber in Pittsburgh. His success as a plumber was about him using some basic practices based on a personal touch that is somewhat lost in our world of online business. This…
The Most Important Step in Marketing
In one of Seth Godin’s more recent posts, he wrote about “Marketing in four steps.” Typical of any Seth Godin post, it was short, insightful, and to the point. You can read it here. Today I want to highlight his last step. I agree with Seth that this step is the one that is so…
Realize Your Dream with Baby Steps
Think about your future. Envision where you would like to be in just a few years time. Where are you now? I’m sure you’ve heard of a certain marketing wonk named Seth Godin. Mr Godin has written about managing the gap. Managing the gap is about seeing the space between where you are now and…
Your First Step to a Successful Brand? Be the Teacher.
Are you a small business owner trying to improve your marketing? If so, you should pay attention to stories. Why? Well, Hollywood’s tried and true formula is an easy way to explain this… Many successful movies follow a well-established story structure. And this framework captivates the audience because they identify with the movie’s protagonist. They…
Where Do You Want to Go?
Take a moment and think about your future and where you want to be in five or 10 years. Now focus where you are at this very moment. Seth Godin writes about Dips and Gaps. About knowing what you are capable of, when to quit, and how to envision that gap between your reality and…
How to Live Life to the Fullest (and Grow Your Business)
How to live an amazing life? You’ve probably read this a thousand times. I have. But what does it mean, really? I’ve asked myself this question for decades: “How do I live life to the fullest?” Have you? Many people might say the following: “There’s nothing great about my life.” And I think this problem…
How to Market Yourself in the 21st Century
If you knew a way to bare your soul to the world and make money in the process you’d be all over it, right? And this isn’t about your habits in the bathroom, sex life, or other TMI stuff. No, it’s about you being, well, a little more “YOU.” Let me explain. Several years ago…
Why NOW is the Best Time to Make That Life-changing Move
As I stare out my window observing another dark, damp Pacific Northwest day, I’m pondering the future of the middle class. I’m wondering how close to the edge we are. How precarious our current situation might be. I don’t own a crystal ball, so have zero knowledge of a coming doom or a new utopia.…
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