How many posts do you think you’ve read about the habits of famous people? 10? 100? 1,000? Posts detailing the power of good habits clog the blogosphere. Stephen Covey started this thing, or maybe that was Ben Franklin, or maybe it was Seneca or one of the ancient stoics. My point is that it’s kinda,…
Want to Tell Your Story and Bring in Customers? (Follow These 3 Rules)
Do you want to find ideal customers who will buy from you? You must first earn their trust. And before they can truly trust you, they must first know and like you. You’ve heard this before, but are you doing it? If not, here’s how to get started… Start with story. This is how you…
How to Build an Unmistakable Brand – These 8 Will Show You the Way
I entered the blogosphere circa 2011. Since that time I’ve found more than a few clever entrepreneurs. People who’ve created their own little wonderworlds combining value-infused content with masterful branding. Some of these whiz kids flourish online. Others prefer in-person interaction. And a few brilliantly dip in and out of both worlds. These creative dynamos,…
Stop These 5 Habits and Really Start Living
How many seconds are there in a year? Based on an ordinary calendar year, the not so astounding answer is 31,536,000. 365 days. 8760 hours. 525,600 minutes. 31,536,000 seconds. I’m not sure about you, but I was expecting something like 10 billion. Yes I suck at math, but 31.5 Million? Really. Assuming you’ve been on…
4 Simple Practices to Succeed in Life and Business
When I was in high school I had a huge crush on this girl with long black hair and freckles. Her name was Lynn. I was shy and never the type who engaged with people, but it was different with her. When we met in the hallway we had developed this innocent little routine, mindless,…
How to Build an Unmistakable Personal Brand
How do you craft an unmistakable personal brand? Before we dive into that, let me ask you the following… Can You Define Unmistakable? I was recently listening to Srinivas Rao’s excellent podcast, The Unmistakable Creative, and his guest was Julien Smith. It was a 2014 show but it really resonated with me. They covered a…
4 Ways to Use Story in Your Marketing
Storytelling is the buzzword of all buzzwords in marketing today, but how in the heck can your small business use storytelling? What is the role of storytelling in your marketing efforts? Well, I think it’s important to first understand how most people think about story in a marketing context… So many businesses read about using…
3 Simple Lessons to Humanize Your Brand
In this video Mark Schaefer does a great job of explaining social media marketing lessons from his grandfather, the plumber. Mark’s grandfather was a plumber in Pittsburgh. His success as a plumber was about him using some basic practices based on a personal touch that is somewhat lost in our world of online business. This…
The Most Important Step in Marketing
In one of Seth Godin’s more recent posts, he wrote about “Marketing in four steps.” Typical of any Seth Godin post, it was short, insightful, and to the point. You can read it here. Today I want to highlight his last step. I agree with Seth that this step is the one that is so…
Realize Your Dream with Baby Steps
Think about your future. Envision where you would like to be in just a few years time. Where are you now? I’m sure you’ve heard of a certain marketing wonk named Seth Godin. Mr Godin has written about managing the gap. Managing the gap is about seeing the space between where you are now and…
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