Think back to your first roller coaster ride. First, there was the wait The dreaded anticipation of thinking about the first drop. Your heart thumping like a loud drum. Your stomach in knots. And your mind and body fiercely alert with a strange mix of dread and excitement. Then, step two—the climb You step into…
How to Build a Winning Brand and Attract the Right People (Step 1 to Marketing Your Business)
I’m assuming since you’re reading this post, that you want to achieve big things for your business. To attract the right customers and grow that business of yours. So, what are your plans? And, since I write about all things branding and marketing, I’m specifically referring to how you plan to market your biz. How’s…
Trying to Create a Magnetic Personal Brand? (STOP and Take These 4 Steps First.)
Are you working your fingers to the bone trying to hone that personal brand of yours? Trying to rebrand? Make a big splash? And finally create a magnetic website that truly showcases what you do so well, attracts the right people, and grows your business? Well, stop and answer the following… What are you looking…
A Simple Guide to Reframing Your Day
If you could be any animal in the wild kingdom what animal would you choose? To make this easier let’s narrow the choice to birds. Yep, birds. The other day while listening to a podcast, the guest, a standup comic, compared high soaring eagles to the lowly penguin. Birds of prey soar high, look cool…
How to Become a Solopreneur Marketing Machine
You’re a solopreneur trying to make a big splash in the online world. You want great branding that clarifies your message, attracts the right people, and grows your business. And, you need a robust marketing machine to make it all work, and bring in the biz. Well, what if I told you this was all…
Modern SEO is About Building Your Brand (Here’s How)
A different version of this post was originally published on McBreen Marketing. Let’s face it, there’s some tired SEO terminology out there. And, not too long ago Lisa Buyer wrote a post titled, “20+ SEO Words You Should Delete From Your Vocabulary Immediately.” In this fun post, SEO maestro, Eric Enge wrote a comment that…
A Simple Blueprint for Building Your Website (with Modern SEO)
Here’s a question: How do you build the best website for your business? And another I’m asked often: How do you start to design a website? Well, there’s certainly no perfect formula, but I think you need to think about the big three: Branding, SEO, and Content. Why? Because modern SEO, content marketing, and branding…
Good Habits Can Make or Break You
How many posts do you think you’ve read about the habits of famous people? 10? 100? 1,000? Posts detailing the power of good habits clog the blogosphere. Stephen Covey started this thing, or maybe that was Ben Franklin, or maybe it was Seneca or one of the ancient stoics. My point is that it’s kinda,…
Want to Tell Your Story and Bring in Customers? (Follow These 3 Rules)
Do you want to find ideal customers who will buy from you? You must first earn their trust. And before they can truly trust you, they must first know and like you. You’ve heard this before, but are you doing it? If not, here’s how to get started… Start with story. This is how you…
How to Build an Unmistakable Brand – These 8 Will Show You the Way
I entered the blogosphere circa 2011. Since that time I’ve found more than a few clever entrepreneurs. People who’ve created their own little wonderworlds combining value-infused content with masterful branding. Some of these whiz kids flourish online. Others prefer in-person interaction. And a few brilliantly dip in and out of both worlds. These creative dynamos,…
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