You’re a solopreneur trying to make a big splash in the online world. You want great branding that clarifies your message, attracts the right people, and grows your business. And, you need a robust marketing machine to make it all work, and bring in the biz. Well, what if I told you this was all…
Modern SEO is About Building Your Brand (Here’s How)
A different version of this post was originally published on McBreen Marketing. Let’s face it, there’s some tired SEO terminology out there. And, not too long ago Lisa Buyer wrote a post titled, “20+ SEO Words You Should Delete From Your Vocabulary Immediately.” In this fun post, SEO maestro, Eric Enge wrote a comment that…
A Simple Blueprint for Building Your Website (with Modern SEO)
Here’s a question: How do you build the best website for your business? And another I’m asked often: How do you start to design a website? Well, there’s certainly no perfect formula, but I think you need to think about the big three: Branding, SEO, and Content. Why? Because modern SEO, content marketing, and branding…
Good Habits Can Make or Break You
How many posts do you think you’ve read about the habits of famous people? 10? 100? 1,000? Posts detailing the power of good habits clog the blogosphere. Stephen Covey started this thing, or maybe that was Ben Franklin, or maybe it was Seneca or one of the ancient stoics. My point is that it’s kinda,…
Want to Tell Your Story and Bring in Customers? (Follow These 3 Rules)
Do you want to find ideal customers who will buy from you? You must first earn their trust. And before they can truly trust you, they must first know and like you. You’ve heard this before, but are you doing it? If not, here’s how to get started… Start with story. This is how you…
How to Build an Unmistakable Brand – These 8 Will Show You the Way
I entered the blogosphere circa 2011. Since that time I’ve found more than a few clever entrepreneurs. People who’ve created their own little wonderworlds combining value-infused content with masterful branding. Some of these whiz kids flourish online. Others prefer in-person interaction. And a few brilliantly dip in and out of both worlds. These creative dynamos,…
Stop These 5 Habits and Really Start Living
How many seconds are there in a year? Based on an ordinary calendar year, the not so astounding answer is 31,536,000. 365 days. 8760 hours. 525,600 minutes. 31,536,000 seconds. I’m not sure about you, but I was expecting something like 10 billion. Yes I suck at math, but 31.5 Million? Really. Assuming you’ve been on…
4 Simple Practices to Succeed in Life and Business
When I was in high school I had a huge crush on this girl with long black hair and freckles. Her name was Lynn. I was shy and never the type who engaged with people, but it was different with her. When we met in the hallway we had developed this innocent little routine, mindless,…
How to Build an Unmistakable Personal Brand
How do you craft an unmistakable personal brand? Before we dive into that, let me ask you the following… Can You Define Unmistakable? I was recently listening to Srinivas Rao’s excellent podcast, The Unmistakable Creative, and his guest was Julien Smith. It was a 2014 show but it really resonated with me. They covered a…
4 Ways to Use Story in Your Marketing
Storytelling is the buzzword of all buzzwords in marketing today, but how in the heck can your small business use storytelling? What is the role of storytelling in your marketing efforts? Well, I think it’s important to first understand how most people think about story in a marketing context… So many businesses read about using…
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