You need to create a framework which defines why you are here and outlines a plan of action.
And combining your unique voice with your expertise (read: Value) is an oh so important part of said plan.
You’ve seen me use the term “Killer Swag” before, and I define it as your unique combination of know-how and life experience.
Me? I know what effective visual branding solutions can do for a business and I love to motivate people.
What about you?
What’s your area of expertise and how will you communicate that to your audience?
And what gives you a unique voice? Are you extroverted? Or quiet and more comfortable in your own imagination? Are you a Taskmaster General? A dreamer? Someone with infectious enthusiasm? Or breaking out and simply owning it in your industry?
And answer me this: How do you mix personality + expertise? And why is it so important to do so?
I’ll try and explain in my own feeble way.
My goal with this blog was to make everything I write an extension of my personality. I’m over 45. So what? With that comes experience in work and life. I also write about my personal insecurities as a former hermit-like, angst ridden, fat kid, and how these emotions plagued me through adulthood.
Now back to you.
The Authentic You is part of your overall message and this (tied with your expertise) is what will truly make you stand out. Bacon and Mayo anyone?
This goes beyond the individual too. In fact, online branding solutions like this work for bloggers and businesses alike, because a new era of content marketing solutions involves telling a story. Just don’t embellish too much.
So what is your story?
Are you infusing your online presence with a wee bit of personality? Maybe injecting some self-deprecating humor, honesty or some general snark? And if not. Why not?
And what about Value?
Me? My experience involves branding solutions. I also pulled myself out of a lifelong rut, so now I want to help you. Best of all? Motivation and branding go together and “branding with a push” has a nice ring to it.
So what’s your killer combo?
We all know you can create a name for yourself by solving problems and providing worthwhile and meaningful content. But injecting your personality into the mix is the extra spice that will keep ’em coming back.
Please don’t turn yourself into some personage that isn’t you though. It won’t work. I’m naturally introverted and tried to be Mr. Gregarious for many, many years. Because of this I crashed and burned in so many ways.
Accept who you are. Then just be yourself because you do rock in your own special way. And the quirks you see as defects make you interesting.
Go on. Don’t be shy.
Do you think you’ve led an unusual life? Well, have you read Jenny Lawson lately? I’d say there’s someone who’s made a dent in our online utopia. And in her own words: “I very much own the fact that I’m a misfit.”
But guess what? YOU don’t need to be a misfit.
What if teaching’s your bailiwick? Peeps usually hit up Dr. Google to learn something new, unless they’re looking for kittens or Kardashians. If you have an itch to help, but think you don’t have much to offer. Well, you might be surprised how quickly the social web turns you into an instructor.
If you’re buttoned up and don’t talk much, yet emotions come pouring out when you hit the keyboard. Don’t be so coy. In fact, let ‘er rip, ’cause introverts shine brightly in this space.
If you are quiet’s polar opposite. Well, a big attitude will go a long way in social, just make sure you have the know-how to back it up. That’s all.
What if you’re demure, stubborn as an ox, taking the train to crazytown, and have a biting sense of humor? In that case, it’s really time to get crackin’ so we can all see your own special form of genius.
The social web is an extraordinary place for individuals AND businesses to shine. If you want to shine brighter don’t be so boilerplate, ‘cause there’s something unique we all want to see.
Simply rock it and find a way to deliver your swag online, but please don’t forget to add value, for without that you’re speaking to an empty room.
Oh … don’t forget to add your own special swag in the comments below.
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