As I stare out my window observing another dark, damp Pacific Northwest day, I’m pondering the future of the middle class.
I’m wondering how close to the edge we are. How precarious our current situation might be.
I don’t own a crystal ball, so have zero knowledge of a coming doom or a new utopia.
But I did save a 1997 issue of Wired magazine with a feature article titled “The Long Boom.”
Everything would continue to go up, forever. Well, that wasn’t the case, and soon after the late 90s boom there was an epic ker-thunk! The Dot-com bubble popped, then came 9/11. But the real fun didn’t start ’til 2008.
You could say the first decade of the 21st century was a warm up for the craziness we are about to experience—and where we get back to my average Joe opinion, where I think we are headed, and why it’s sort of a “good” crazy, really.
Why the New Normal is So Good for You.
The middle class anomaly hatched during the mid-20th century will soon be just that—an aberration. The Traditional American Middle Class Family will one day be the title of a Smithsonian exhibit.
But I’m not buying a zombie apocalypse kit or instructions for a doomsday bunker. No, quite the contrary.
You? If you’re stuck in cubicle nation, or you’re bouncing around between jobs, or you feel anchored to some asshole of a boss, this might be the best time in the history of our pale blue planet to plan your escape…
… to Break Out 😉
I did this in the 90s and I’ve never looked back.
And guess what? I’m not super-rich. I don’t own a Bimmer (not that there’s anything wrong with owning a fine German automobile). I’m not even internet “famous.”
But I am happy, independent, and free. I love what I do.
And to be honest, I’m looking forward to further downsizing, less debt and more reward through entrepreneurship and creativity.
In fact, I often wake up at 5:00 a.m. because I’m thinking about the day ahead and all the cool things I want to do.
The Power Has Shifted and It’s Time to Make Your Big Move.
According to Guy Kawasaki, the power has shifted from investors to entrepreneurs.
The model we’ve all grown to aspire to is slowly biting the dust. Investors and gatekeepers don’t wield the power they once did.
So, if you are feeling stuck, it really is about time for you to plan your escape. To make a bold move. To Break Out.
I’m not telling you to quit your job today and become some über entrepreneur. No, it really doesn’t work that way.
What I am telling you is something you already know… the factory model is long dead and those moribund gray cubicle walls will soon be sitting atop piles at the dump.
The signals are being sent to you.
Traditional jobs are being replaced.
It is your time.
And taking your first baby steps towards something new and exciting is all about preparing for the inevitable, and turning that preparation into something new and exciting.
The changes will not be so gradual, and they will be profound.
It Is Time to Pick Yourself and Take that Next Step.
So… maybe it’s time to truly embrace this amazing, empowering age.
To pick yourself.
Those guys that yelled, “You can’t have any pudding until you eat your meat.”… blow them a kiss goodbye, ’cause those cheese puff eatin’ gatekeepers will soon be cheese dust.
You? You really do have the power, with new rules, and an amazing arsenal of tools at your disposal.
So, if nothing else, today, kill any self-limiting beliefs.
Delete “I can’t” from your vocabulary and figure out what your first baby step is going to be (for this new YOU age) to slowly, but surely plan your escape.
It might not be utopia, but there is indeed no better time to bust that golden move.
I’d wish you good luck, but you won’t need it.
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