I’m online more than the average monkey; catch an occasional Kimmel, Letterman or Ferguson; and my wife dragged me, kicking and screaming, to the land of Chelsea Lately – A place where B-Listers and media whores are burnt at the stake. Plus comedians have a knack for podcasts, so I listen.
That my friends, is my pop culture window. I know about Honey Boo Boo, Lindsay’s next court date, and that The Situation can make his pecs dance in unison.
Heaven help me.
And that’s where this mindless verbal diarrhea marches right back to our social media bubble.
Let’s start with a quote from this post …
“Mass attention is almost unattainable and it’s not clear that you want it.”
– Seth Godin
I love that shiny pearl, because Mass Attention is never a good reason for anything, ever. In fact, just the thought gives me a splitting headache.
The celebrities above will have their 15 minutes and then, off into the cosmos. Let’s see where Kim or Kourtney or that Gangnam Style guy land in a few years.
Pop fame is fleeting, and social web fame feels so confined. Does anyone in my family know about Chris or Guy or Leo? Um, no. Like you and I, they do know everything about Mr. Sheen, but what’s old Charlie done to make you a better person? What have you learned from him?
Fleeting fame and bubble fame.
Kinda macro vs. micro. But two worlds where popularity drives ambition.
So, is it a matter of choosing your poison or taking another route?
And yes, I’m talking about YOU and your plans.
Do you think of work as a craft? Maybe even a reward?
I’d say popular artists that endure do this rather well.
Visualize someone who needs instruction, motivation, or desperately wants to start anew. Heck, maybe they just want to laugh. To me, this is how you build something of value.
Help. Entertain. Teach. Inspire.
It doesn’t have to be profound, and you don’t have to change lives (although you might).
Stop for a second and forget about generating tons of traffic.
Building a quality list of people you can actually help is better in every way.
Many hate the term “tribe,” but I think it symbolizes a better model that’s a win-win.
1. Catering to the masses stifles creativity*. Cater to a smaller group and you can unleash the creative monster inside. *I’ll never have this problem.
2. You stay true to yourself. Meaning you don’t lose the inspiration that brought you here in the first place.
3. There’s more meaning to your message and your business model. If you stop tripping over yourself trying to game the system, you stay true to your core.
And now is the best time ever to choose yourself and find “that” group … people you can truly help.
Think of the comedians mentioned above. Some formerly undiscovered masters of the craft now sell out shows. They’ve embraced the social web/podcast model where tribes rule.
They’ve bypassed the gatekeepers and have a system that: rewards creativity, brings in cold, hard cash, and entertains “their” group. The added benefit? They help people like me – I’m entertained and I learn from listening. Their reward? It’s the work.
“How do I become internet famous?”
This question parrots our empty pop culture ethos. With hard work and a crap-ton of luck it might just work for you, BUT isn’t the plan I outlined above easier? It comes more naturally, rewards those who want what you offer, and is about You being Y-O-U.
Now it’s your turn to embrace this fragmented, but beautiful new model.
It is time to ignite a fire within another, and within yourself.
Be the spark and you just might attract those golden citizens who truly love what you do.
So find your people and realize that tribes trump fame and mass appeal is flawed in so many ways.