Good, then pay attention to the six below. They are businesspeople first, bloggers second. People that can help your business find those customers you covet.
They run organizations, speak, write, and consult; and dispense sage bits of advice to individuals, start-ups and major corporations.
And these entrepreneurs will be dispensing sage bits of wisdom in my upcoming eBook.
Lessons from the C-Suite.
This clever posse excels at enterprise level consulting, but they have more than a few things they can teach you.
It doesn’t matter if you’re installing pavers in Sheboygan or churning up Goat Milk Soap in Scottsburg, you can learn a ton from these corporate-level, content marketing wonks.
Read their books and follow them on Twitter, just make sure you pay attention. What they teach on the corporate level can easily apply to your world.
Joe Pulizzi is the poster boy for content marketing (and brand storytelling).
Founder of the Content Marketing Institute (CMI), his goal is to help companies grow by creating better content. He preaches this stuff like gospel, through keynotes, articles, his books, and the CMI blog.
He’s also behind the largest content marketing event in the world, has written a book titled, “Epic Content Marketing,” and tells the world “Content is the Future of Marketing.”
I could go on, but I think you get the picture. If you’re trying to master content done right, pay attention to this guy.
Ardath Albee’s burning desire is to help clients craft customer-focused eMarketing and content strategies that produce, you guessed it … more sales opportunities.
Author, CEO, story-teller and marketing strategist, Ardath combines her expertise to help companies communicate their swag (read: value) with effective, continuous, and consistent eMarketing, aligning said marketing with business objectives.
In a nutshell: she helps companies like like Cisco, PR Newswire, and Adobe get results. And it’s all about creating contagious content to turn prospects into buyers. She’s also a frequent contributor and consultant at CMI.
I’m assuming you want some advice in that area. If so, follow Ardath and learn.
Robert Rose has a goal: to help marketers become stellar storytellers, by properly deploying a content marketing process. It’s all in a book he co authored with Joe Pulizzi titled “Managing Content Marketing”
The Chief Strategist at the CMI, Robert is a recognized expert in content marketing strategy, digital media and the social web. A speaker, author and consultant with over 20 years of experience in the digital realm, he knows his stuff. He works with clients like AT&T, KPMG and Nissan, but much of what he does in their world can easily become a bang-on strategy for you.
Check out his writing at CMI.
Did you say, Marketing?
So what about MarketingProfs’ creator? Ann is a pro when it comes to crafting and managing digital content to build relationships … for companies, organizations, and individuals. She is also co-author of “Content Rules.”
Truth is Ann kinda rules. To say she knows her stuff would be an understatement. If you don’t know who Ann is, shame on you. Please check her out now and redeem yourself.
Shelly Kramer runs V3 Integrated Marketing and has a sick fascination with stats, numbers, and analyses … basically anything you can measure online.
What does she believe?
Organizations looking for results need to do more than pay attention to data, they need to dig deep. You can’t analyze everything, but you can use data to predict and plan for future success.
Shelly has been recognized by Forbes as one of the Top 50 Social Media Influencers, and she has street creed in the online world we inhabit. From brand storytelling to competitive analysis, here’s a woman fascinated with numbers and expert at telling you how to use them.
Heidi Cohen works with companies to increase profitability with marketing programs based on rock-solid analytics.
With years of experience in direct and digital marketing, her client list is impressive, from The Economist to Citibank to Columbia House. She’s also taught graduate level marketing at a variety of universities.
Writer, speaker, teacher … need I go on?
The short and sweet? Heidi is a content marketer skilled at dispensing sound strategies for online marketing. And if you’re struggling to find more biz online, why not learn from one of the best?
The fine people above are in my eBook: You Don’t Need Fans, You Need Customers. If you want a copy, just use the handy dandy sign-up form above, under that giant red book.
Want to see the other entrepreneurs featured in You Don’t Need Fans, You Need Customers? Check out some of these posts:
5 Secrets to Blogging Success
Want Customers to Love You? These 3 Bloggers Will Show You the Way
Want to Reach Your Ideal Customer? Read This
The A-Team that will Help You and Bring My New eBook to Life
Latest posts by Craig McBreen (see all)
- Your First Step to a Successful Brand? Be the Teacher. - December 1, 2016
- 3 Simple Lessons to Humanize Your Brand - November 17, 2016
- 4 Ways to Use Story in Your Marketing - November 10, 2016