A device. A channel. Another arrow in your quiver.
A single platform in an ever-growing swiss army knife of tools now found anywhere and everywhere.
Part of a system in your plan to conquer the universe. A step on the way to something else.
And who knows what’s around the corner.
Think about it.
As a entrepreneur, it’s another mechanism to get your message out. You want to create buzz, test, sell.
If you’re a budding blogger, you might want to craft products, promote a podcast, sell services, or simply be epic, kick-ass, and extraordinary.
As a writer, you don’t want to blog forever, right? You have larger goals, whether it’s writing for Inc. Magazine or authoring a New York Times bestseller.
You might accomplish one or all of the above.
Or you might just love people and hanging out online.
Whatever your reasons, just remember this …
Blogging is a brilliant platform, but almost always a springboard to something else. A dynamite way to discover, experiment, network and grow. But it’s still just a cog in the machine of an ever-growing arsenal of tools and technologies.
If you simply want to blog forever, that’s all fine and dandy and more power to you, but how long’s that gonna last, really?
Which gets to the heart of my argument.
Blogging is the current medium of choice for getting your message out for just about everyone reading this. For that, it’s bang on, shitznits and killer fresh.
But a blogging obsession can soon lead to that big, fat, unproductive loop of producing and consuming. An endless ring which often brings about a painful social media hangover and no results.
So, if you are a blogger who doesn’t have this all figured out yet, stop spiraling. Sit down and think about your reasons for being here.
Is it to blog or to do something else?
Is it to advance your business? Sell a product? Become a better writer? Or maybe you simply want to meet the smart peeps of planet social and expand your network and your mind.
Regardless, I think it is extremely important to stop focusing on The Medium and The Practices, and instead put your blood, sweat and tears into The Message. The Core. The Mission.
With the medium we get stuck on gossip and the latest and greatest. Bright, shiny, time-sucking and oftentimes, downright worthless.
We might also crank out content for no good reason. I know, pot meet kettle, but I am refocusing constantly and I don’t think it would hurt for you to do the same.
Listen, I think blogging is the greatest thing since deep fried twinkles, but it can also be the biggest time-suck on planet earth. And we humans ARE obsessive creatures.
When it comes to the practice of blogging, the best advice I’ve ever read is short, sweet and brain-dead simple.
It comes from Leo Babauta and he states something like this in just about every interview I’ve read: “I’ve learned to focus my energy on the things that matter — creating content that people want, rather than focusing on stats, SEO, social media … “
Focus on the craft, the art, the content.
Ease up on the bright and shiny and fight that swirling vortex daily.
And if you hear that familiar siren song. Stop and refocus.
Avoid the suck, stop wasting your time, and get creative.
Center on Your Reasons and put your heart and soul into the message, not the medium.
That, my friend, is the best way forward.
See that light at the end of the tunnel?
Let me know what you think in the comments below.
Is blogging simply another medium for the message, or more?
And how do you manage your social media consumption?