I recently interviewed Gini Dietrich and that was the very question I asked her.
I wanted to know how she’s become a writing machine, continually pumping out valuable, insightful, and actionable posts.
Her answer was basically that it’s something she can’t not do.
She’s been at this far longer than I have, penned several books and has been deep in the world of public relations for many years – a place where good writing is necessary for survival.
But here’s what I took away from the conversation, what I’m now practicing, and how I think you can be a more prolific blogger.
How I’ve Changed My Writing Habit:
Gini can crank out a blog-ready post in 45 minutes or less.
The old me would take 2-4 hours to write a post, then edit and drop it in WordPress, and edit and agonize some more.
I was usually focusing on details that didn’t matter.
This is okay if you’re creating a post filled with facts and based on deep research, but it’s not a good model for the average business blogger.
And I’m a business blogger, so, I’ve changed.
I simply gave up on perfection.
1. I first write a title and quick outline. (5-10 minutes).
2. I then go back and spew forth verbal vomit, but I time myself. (30 minutes max, kid.)
3. The last 30 minute chunk is me editing and re-writing.
4. I then pass on to my wife to tell me where all my glaring errors are, as I copy and paste into WordPress.
5. The final edit is in WordPress. I incorporate her edits, tidy it up, pop in a photo and schedule the bad boy.
That’s it. What used to take me 2-4 hours now takes a little over one hour, from start to finish.
I used to stress out over every little detail, but after my conversation with Gini it finally hit me … ’tis only a blog.
When blogging, you should provide useful information, but focusing on trivial details can eat precious hours and kill your day.
Save the fretting for the book you’ve been wanting to write, or that speech you must deliver.
I’ll still write posts that take longer to write of course, but those will be few and far between.
In fact I have and “idea stack” going … as I write the shorter posts I cut and paste deeper ideas into the stack for the longer, deeper posts.
The more one hour posts I write, the fatter my “idea stack” gets. All good in the grand scheme of things.
So today, give up on perfection, or as my buddy the JackB says … just write 🙂
If you want a detailed plan on how to build a brand that rises above the noise, connects with the right audience, and drives the action needed to help you advance your business, sign up for my email list where I’ll show you the 6 steps to bring your brand to life.
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