And of this elite group, I often see two completely different approaches to building audience and winning customers.
Two entirely different styles of blogging done right.
Either formula can lead to speaking gigs, loads of comments, or becoming internet famous, but what about bringing in amazing clients?
Today I would like to focus on these two camps, how they operate and why one might help you bust a move.
Let’s call group A the Utility Peeps.
They’re masters at teaching businesses how to leverage technology to attract, convert and maintain customers.
The topics? Online marketing, social media and best practices. They do this extremely well; In fact, many are in my eBook.
They are brainy, innovative and driven. And I love them because they deliver whopping dollops of content infused with value.
The members of this camp realize that crafting compelling copy often means taking a scary concept and running with it.
Their writing stirs the soul and elicits emotion – bringing forth passion, excitement, drive, elation, inspiration, and even anger – and because of this, their tribe is impassioned and loyal.
The Utility Peeps?
Jay Baer, Joe Pulizzi and Brian Clark come to mind.
The group stuck on emotion?
Is quite a mix, with people like James Altucher, AJ Leon, and Marie Forleo.
Buttoned-up vs. free-flowing.
The stars in Camp Utility have learned how to become extremely useful to their target audience and deliver daily. They are also completely dialed into a scientific, metrics-driven online methodology … something they show you how to do every day.
Group B? The’ve mastered the art of crafting sticky content, because they realize vulnerability and honesty can be magnetic, if done right.
So … A and B …
Two completely different approaches that work, but today I want to focus on the B peeps.
I love the idea of taking a risky concept and running with it. And there’s a lot to be gained from studying the mindset of these folks.
So, what about you and your business?
If you’re bringing tons of value, but not bringing in clients, maybe it’s time to switch it up.
Trying to please the masses?
Worried you might offend?
Afraid to show a bit of yourself to the world?
If your cruising along quite successfully using camp A’s methodology that is great. I admire those people and value their advice, but this is not an approach that works for every business.
Could be that cranking up the volume (or just showing us a bit more) might be what you need.
Taking “scary” and running with it.
So how do you do this?
Take risks by …
1. Letting some emotion seep into your writing.
2. Not trying to please the masses.
3. Being honest.
4. Letting it fly every once in a while. (Profanity in small, effective doses sure works for some).
Today loyal tribes translate to successful businesses.
The magnet? Proudly displaying your unique combination of life experience, personality and know-how. Your essence there for all to see.
It might be all the medicine you need.