So let me ask you this.
Who truly stands out? What do you read time and time again?
Where do you go to learn? To be inspired? What creative soul is absofreakinlutely killing it?
Of course you seek great content, but is THAT why you keep coming back? Of course not. There’s something else that is WAY more powerful. It’s something you may be utilizing and if not, it’s within you screaming to get out.
Maybe I should stop and ask you this:
How do you want your audience, your tribe, your peeps to perceive you?
There’s something called credibility and it’s a whopper in the online space. And it’s precisely why authentic personality is so essential to success on the social web. You might be a master of deception, but you can’t fake credibility forever.
And influence, gravitas and leadership start from within.
Great content is one thing, but who keeps you coming back and why? And if you have an A-list, what do they all have in common?
Is it credibility AND a unique perspective?
This goes back to my killer swag argument. It really is key, but we are awash in copycats and imitators.
Think about it.
I’ve said this before, but it is so true: Content might be king, but helpful, powerful and uncommon material is like that benevolent ruler who sticks around, because his people love him so.
Here’s a business buzzword I hate: Best Practices. Why? Well, it’s so … Meh, but also …
1. I’m not about following a standard way of doing things and
2. Many in the online space get hung up on “process” and emulating others, ignoring their own gifts.
If you’re stuck on procedure, I’m sorry to say you’re barking up the wrong tree. Instead you should focus on your own special form of genius.
Plus, you simply can’t make an exact copy of someone else’s formula and make it work. Nope. Not gonna happen. Ever.
Instead, figure out what you bring to the world that is so uncommon. It might be a brave new idea or it may just be the tone of your writing. It could even be a spin on someone else’s idea, just make sure you take that blueprint and make it your own. Don’t be a knock-off.
Speak your mind, don’t waiver and make sure you’re not faking it, ’cause that’ll come back to bite you in the ass. Sure, some common-sense filtering is sometimes needed, but please don’t dilute your message.
Know your stuff. Have a plan. Be incredibly competent and practice a bit of integrity along the way. But most of all, just make sure you forge your own path.
With this kind of focus, you’ll lead your way to the right audience and just might show the world how insanely creative you are.
You ARE an original and that is your key. Trust me, K?
How do you measure your online success?
What is your own special form of genius?
Are there any true innovators on the social web? If so, we’d all like to know about them.
Latest posts by Craig McBreen (see all)
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