For that I thank, Mr. Srinivas Rao.
Okay I admit, I’m a fanboy, but I can’t help it. I agree with just about everything he writes, plus he’s authentic, creative and inspirational.
He writes about Choosing Yourself quite often, and I’m 100% on board.
Tuesday’s post was no exception, and it really resonated with me, especially this paragraph:
“Be honest. I see this all the time among internet writers. Nobody wants to tell the truth and just say it how it is. Financial writers write about stocks. Sports writers write about sports. Social media “experts” want to write: “10 things to be a successful tweeter”. But nobody writes about when they failed or when they were wrong. Everyone wants to hush that up so they can pretend to be perfect.”
Ever heard of Eric Ries? His “overnight” success was all about NOT pretending.
And it looks like Matthew Berry has created a pretty amazing career by choosing himself and not pretending.
Okay, I’ve written a few of my own “10 best …” posts, but I like a mix, which means I love to bang out a personal post or two when inspiration whacks me in the old noodle.
So, what does this have to do with business? Branding? Blogging? The “stuff” I often write about?
Study the messages in his post:
Don’t let go of your dreams
Take it from me kids, I’m a guy in his late forties. I’m still dreaming and working to turn those dreams to action, daily. So, if you’re 30 or 40 or 60, please don’t stop dreaming.
Dream, then …
You might be clever, resourceful and have a noggin filled to the brim with brilliant ideas … but without dogged determination you’ll get nowhere.
I increasingly want to work with businesses with this mindset.
I love what I do. I just want to change things up a wee bit.
In fact my blog will increasingly be about new services I’ll be offering to the small- to medium-sized businesses I work with: Design and branding with all the content marketing goodness I can dish out.
I know, content marketing is a crappy word, but we’re stuck with it and I’ve jumped on the content marketing bandwagon. I’ll just add my own twist, and I’ll continue to be real. Please slap me silly if I stop.
Be passionate (and useful)
I believe business can blog with a combination of usefulness and more than an ounce of passion to tell their story. Yes, even professional services firms. And trust me, my portfolio will start to reflect that.
I also realize that old push media is dying on the vine and I would be doing clients and potential clients a HUGE disservice if I didn’t jump on the content marketing soap box.
There’s a “Pool Guy” who consistently inspires me to bust a move in this area. I am.
Diversify (Part 2)
And at the same time I’m working to build something else. It’s about breaking out, late bloomers and making big things happen. In fact I might be harassing Mr. Altucher for an interview in several months. We’ll see if he wants to talk to this rube in Seattle.
So what can diversifying do for you?
Well, go back to his post and read “D”
Start lean, be agile, be persistent and do not give up. Bootstrap … and make things work your way.
OWN your media.
OWN your beautiful content.
OWN your business.
Be incredibly useful (I’m working on it) but try and have some fun, K?
This is where we get to my favorite quote from the post about hushing up, being perfect and all that stuff.
Yes, I know, nobody is 100% authentic online, but revealing an ounce of truth won’t hurt. It might even generate a few ripples that result in the most colossal tidal wave ever.
Mr. Altucher and Mr. Sheridan have done this … in very different ways, of course. For that, I salute them.
An added benefit of honesty? We all like to vent, and that’s good for the soul.
So today, get your Altucher on … Choose Yourself!
I sure am.
I’m changing-up my business, I’m working on a passion project and I’m still having fun, despite the craziness of life I like to ramble on about.
What say you?
Is there anyone online you agree with most all the time? How good are they for your soul?
Don’t you think the qualities above are essential for happiness, productivity and a successful entrepreneurial venture?
Latest posts by Craig McBreen (see all)
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