Why? Because I like a stimulating discussion and if you’re blogging you NEED to pay attention.
So before you drop some wisdom in the comments, let me lay this out.
Several weeks ago Mark Schaefer authored a post titled “Is there anything new in blogging? No.”
He started an important conversation, and if you read every little morsel of every comment (you should) you’ll see a variety of takes on the future of our little digital utopia.
I didn’t see Mark’s piece as a criticism of Blogworld. He was using the event to frame his argument, setting the stage for a series of topics we should all take a keen interest in.
He was poking a stick at an industry that feels a wee bit stale. To some, more stagnant than an algae filled pond or more anemic than Michael Bolton’s latest CD.
The post and comments made me think beyond the current lack of innovation and focus on what emerging technology will carry our message. And most importantly, how we might roll with the punches.
With mobile gaining market share by the day, what does the transformation from desktop to tablet mean to your average blogger?
Will this sound blogging’s death knell or usher in a new day?
Me? I see the good old blog as another tool in our arsenal and bloggers are a flexible, innovative lot. Those who stay on that leading edge will arrive on the other side unscathed, possibly growing fat and happy in the process.
With the recent Google updates I’d say this is already happening. Quality is winning and gaming the system is more difficult than ever.
But our current medium of choice will change. The platform that is blogging WILL become something else, it’s just a question of how quickly this will happen and what that something else might be.
Pick the scenario: Blogging slowly morphs. Technologies force a hard change. Or, the practice simply splinters into a host of other activities over time.
And what about that leading edge? Is this more about creative innovation or the latest game-changing program or device?
I like to think about something like the print magazine renaissance and how a new era of “publishing” might shake out in the digital space.
Think about it.
The tablet is hot.
Its sophistication, interactivity and especially, mobility will be a boon to bloggers and continue to usher in waves of creative innovation. It’s exponential growth and mobile’s increase in market share will change the face of blogging.
Tribes are in.
Seth Godin has written about the decline of mass marketing, describing a new “tribal” economy based on connecting. There’s a new standard where uniqueness rules and all this technology is creating a giant global village full of gifted oddballs.
What fosters small online communities?
Where does individuality shine?
Why, blogging, of course. And those who master the current space and build on the changes, well these thoughts give this boy hope.
Maybe the next “Time,” “Fast Company” or “Rolling Stone” will come from some ingenious, former blogger. A creative dynamo who seems to innovate out of left field.
A gifted oddball speaking to other talented, but rare birds.
Magazines target certain interest groups, but going deeper, connecting with tribes, will be part of the new wave. I believe bloggers will be leading the charge and they will do way more than roll with the changes.
And this is just ONE example.
So, technologies advance, new platforms arrive, and we revise, recalibrate and roll. Some in a very big way.
There will always be a need for unique, entertaining, quality content. Blogging gave a voice to the individual and let us bypass the gatekeepers, so it can only get better, right?
I’m an optimist. I believe a new day is upon us and our familiar little platform is just a wee step in a long, grand process that rewards creativity like never before.
As a “glass half full” guy, my outlook is kinda rosy, but what do you think? As Mark asked in one of his responses: “What is the new media that will carry our voice?” I want to know that, and more.
I’m excited and look to push my own boundaries this year. What about you?
Is blogging dead? Experiencing a rebirth? Or morphing into something unrecognizable?
Are we talking slow, incremental changes or an overnight sea change?
What is future of our digital domain? Are you depressed or excited?
Latest posts by Craig McBreen (see all)
- Your First Step to a Successful Brand? Be the Teacher. - December 1, 2016
- 3 Simple Lessons to Humanize Your Brand - November 17, 2016
- 4 Ways to Use Story in Your Marketing - November 10, 2016