I recently listened to two interviews which presented disparate approaches to the world of blogging, social tools and attracting eyeballs.
I thought of the beast we call social media and how incredibly diverse this landscape has become.
One interviewee was Jay Baer, discussing his methodologies for online business and how companies can best leverage technology to court and maintain loyal customers.
It was all about learning to become incredibly useful to potential prospects. Why you better master the art of being unforgettable and invest for the long-haul. Great stuff!
The other was Julien Smith, and part of his conversation focused on generating compelling content by realizing that people spread emotion, so polarizing posts are often the most viral. And your concern for audience response is guaranteed to stifle your creativity. Learn to be okay creating content that people might just hate.
Finding your own way to emulate overnight sensations like Epic Meal Time or The Oatmeal might be a smart move, as you ARE competing for attention with Lady Gaga, Charlie bit my finger again and even the family dog. Fluffy does need to pee.
For the record, I thoroughly enjoy the work of both guys for completely different reasons.
And I’m paraphrasing both, but those were the points I latched onto.
After listening to these two very popular bloggers / authors, I started thinking about a few things.
1. The perspectives illustrate how large and complex the online playing field has become.
2. If you have an end-goal in social, you should seriously consider what side of the equation you want to be on.
For this post we’ll focus on two sides:
On one side, we have blogging for business and all that entails. Here, you might be a consultant looking for clients or someone trying to achieve that ever-elusive passive online income.
On the other, we have something a bit more nebulous, which is more about becoming “internet famous.” The end goal could be writing books, speaking or maybe even becoming a YouTube sensation.
Then of course we have everything in-between.
So, this is very black and white and I realize there is a big, fat gray area between the two, but I think each camp has a strong allure and a gigantic chunk of budding bloggers might shoot for the moon in either direction.
What about you?
Are you blogging for business?
Do you have a larger end-goal in mind?
Is there some happy, in-between land?
The constantly evolving “social landscape” is growing more complex by the day. I’m not sure if there’s a race for the few top slots left? If they’re already taken? Or, if the larger, wider playing field translates to room for all with no end in sight?
What do you think? Does it even matter?
If you’re serious about your place in blogtopia I would think you’re constantly thinking about your Reasons for being here.
And I imagine more than a few of you might have some pretty far out goals. Be honest.
Want to be the next Gary Vaynerchuk, Seth Godin or even Tim Ferriss?
Care to enter the Ad Age Power 150?
Want to hit the speaking circuit, write a book or both?
Or do you simply want to grow your business and get more clients?
If you’re shooting for all of the above … Godspeed.
What IS realistic and how far into the future are you looking?
I really want to know. This stuff fascinates me, really.
Regardless, there is a similar formula for online success: Notice trends and adapt, leverage your existing network, and be exceptional. Right?
What is your sweet spot when it comes to social media?
Must you decide what side of the equation you want to be on?
If not, what is your in-between?