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Realize Your Dream with Baby Steps

Think about your future. Envision where you would like to be in just a few years time. Where are you now? I’m sure you’ve heard of a certain marketing wonk named Seth Godin. Mr Godin has written about managing the gap. Managing the gap is about seeing the space between where you are now and…

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Your First Step to a Successful Brand? Be the Teacher.

Are you a small business owner trying to improve your marketing? If so, you should pay attention to stories. Why? Well, Hollywood’s tried and true formula is an easy way to explain this… Many successful movies follow a well-established story structure. And this framework captivates the audience because they identify with the movie’s protagonist. They…

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3 Simple Lessons to Humanize Your Brand

In this video Mark Schaefer does a great job of explaining social media marketing lessons from his grandfather, the plumber. Mark’s grandfather was a plumber in Pittsburgh. His success as a plumber was about him using some basic practices based on a personal touch that is somewhat lost in our world of online business. This…

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