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Your First Step to a Successful Brand? Be the Teacher.

Are you a small business owner trying to improve your marketing? If so, you should pay attention to stories. Why? Well, Hollywood’s tried and true formula is an easy way to explain this… Many successful movies follow a well-established story structure. And this framework captivates the audience because they identify with the movie’s protagonist. They…

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3 Simple Lessons to Humanize Your Brand

In this video Mark Schaefer does a great job of explaining social media marketing lessons from his grandfather, the plumber. Mark’s grandfather was a plumber in Pittsburgh. His success as a plumber was about him using some basic practices based on a personal touch that is somewhat lost in our world of online business. This…

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4 Ways to Use Story in Your Marketing

Storytelling is the buzzword of all buzzwords in marketing today, but how in the heck can your small business use storytelling? What is the role of storytelling in your marketing efforts? Well, I think it’s important to first understand how most people think about story in a marketing context… So many businesses read about using…

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