Ideally, everything you do should radiate your company’s core spirit. Everything you produce in print and pixels should be infused with clarity about who you are, what you provide, and how you help your ideal customers.
The Ignite phase is where plans meet production. Based on the foundation we laid in the Discover and Tell phases, I’ll help you identify, prioritize, and produce the most effective plan to establish, refine, and grow your brand presence.
Everything we develop is drawn directly from your genetic map and strategic direction, created during my Tell Your Story phase. We work together to create a strategy to get your stuff out there attracting customers.
This phase can include…
- Brand refinement and positioning
- Laying the foundations for copy and blog posts
- Naming and tagline ideas
- Email marketing ideas
- Which mediums to use to tell your story, and more
All this is wrapped in a marketing plan, with clear goals and deliverables to carry it out, plus suggestions for sustained momentum.
You’ll leave with a full creative brief to hand off to your designer and/or web developer.