In one of Seth Godin’s more recent posts, he wrote about “Marketing in four steps.”
Typical of any Seth Godin post, it was short, insightful, and to the point. You can read it here.
Today I want to highlight his last step. I agree with Seth that this step is the one that is so often overlooked. It’s about showing up, daily.
Like just about anything, effective marketing is a marathon, not a sprint. It’s a long, arduous, and sometimes boring slog.
It can be fun and exciting. It can be meandering, unromantic and painful. And it can be just about everything in-between.
BUT the not so secret formula that will get you to your mission, help your business grow, and help you become the best marketer you can be is simply showing up.
Want to learn how to build your brand right the first time? Sign up for my email list and I’ll show you the 6 steps needed to bring your brand to life.
Latest posts by Craig McBreen (see all)
- Your First Step to a Successful Brand? Be the Teacher. - December 1, 2016
- 3 Simple Lessons to Humanize Your Brand - November 17, 2016
- 4 Ways to Use Story in Your Marketing - November 10, 2016