They also need a “Why?”
A purpose-driven brand will guide you but you must have something to complete the mission.
An essential component: Defining what specific problems you will solve.
So, take a step back, think about your brand and what you offer.
How you can help? Not kinda help, but actually make a difference in someone’s life … how?
That’s your Sweet Spot. Do you have one?
It’s built on the most basic of formulas: Helping people solve problems.
Stone, cold simple, right? I know … “master of the obvious” strikes again.
Buuut, but have you defined yours? Based on stuff you really know? There are no shortcuts. If someone told you there are, tell them to put down the crack pipe.
You don’t want what they’re smoking. So, let’s move on …
But today it’s all about #4, the sweet goods only you can offer.
How exactly can you help others and turn that into a business?
Why? Because it’s that important, but it can also be a work in progress, mine sure was, and still is.
In fact, I’d like to share what I wrote before I published my first post, if you promise not to laugh.
I asked myself: “How can I help?”
Here’s what I came up with:
I’m just a regular guy who has been an introvert and disengaged for most of my life. I finally changed and want to help you get over your fears, embrace uncertainty and discomfort, and in the process become happier and more creative. To break free from constraints and do things you only dreamed about doing.
I want to show my excitement with blogging and help others embrace this fantastic and truly liberating domain.
I’ll also write about social media, creativity and marketing, to help small business people, fellow bloggers and individuals not only break out of routine, but be more creative. Let’s call it motivation infused with some old school marketing and branding advice.
Good Lord! Just call me Marble Mouth! What the hell was I smoking?
You’d think a so-called branding guy would get this right the first time, but I was a blogging newt, beyond excited and frankly, all over the place.
But since I wrote this during the summer of 2011, I’ve whittled said plan down to it’s bare essence.
Why? Because I want to help, but I needed clarity. Clarity is good. And I always seek it, so my plan (containing said sweet spot) is always a work in progress. But I do think I’ve zeroed-in on my golden nugget.
So, let’s get back to that sloppy mess where I tried to define the problems I would solve.
The refinement came when I worked to find what many are begging for and not getting. And aligning that with my expertise.
I started thinking …
What unique problem could I solve? And how could I make this all so bombdiggity for me, my readers, and my clients?
This process of discovery led me to find that many small businesses and solopreneurs need help building a distinctive brand, but not just on a consulting basis. They need waaaay more, and I’m just the guy to build it.
So why not apply the same principals I’ve used for years helping small businesses?
And work to make my offerings as unique as possible?
My new and improved Sweet Spot is, let’s say a bit more dialed-in:
To work with small businesses and solopreneurs and help them build a distinctive and cohesive brand. And provide support from start to finish, through consulting, training, and exercises, with a bit of motivation thrown in for good measure.
This will be the basis of everything I do from here on out. But enough about me …
How can you bring it?
What set of problems can YOU solve in your own special way? Can you back it up with real-world know-how?
If you haven’t figured this out, why not put in the work, now?
What do you do better then anyone? How can others learn from your life experience? And what’s the secret sauce only you can put into the mix?
Don’t try to be everything to everybody.
And traditional models work (look at mine). Just figure out how to do it your way.
Seek what people are begging for.
Then hunker down and work to craft it, own it and deliver it like no one else can.
That’s the Sweet Spot you covet. You’ll start to think and act more like an entrepreneur. Heck, you might even call it turning pro.
It will make all the difference in the world, so get busy, why don’t ya?
Latest posts by Craig McBreen (see all)
- Realize Your Dream with Baby Steps - September 8, 2017
- Your First Step to a Successful Brand? Be the Teacher. - December 1, 2016
- 3 Simple Lessons to Humanize Your Brand - November 17, 2016