Weeks ago I wrote a post about purpose and two people I know and respect commented on the importance of relationships.
You might call it the power of customer service. Or the effectiveness of just being nice, but there’s more right?
It’s part of a mix that brings people back, in life and in business.
People return because they like you.
They don’t want to be lied to or manipulated, but great work, mixed with honesty and a smile can make all the difference in the world.
In our advanced digital age, some often forget this simple practice. In fact, they sometimes shout back for the strangest reasons.
In fact, she’s been a top-selling agent for years.
Well, I think it’s more about what she doesn’t do.
Yep. If this sounds absurd, please read on.
Maureen doesn’t “work” the customer. She might even be the polar opposite of your classic swindler.
Approachable. Trustworthy. Genuine.
She speaks to potential clientele as she would anyone else. Typical salesy behavior is not part of her mosaic and “pushy” is not in her repertoire.
What you see is what you get.
How does this work in your world?
The online world where you are competing for eyeballs? Where being You is how you bring it?
Are you being true to yourself? Letting the real You out for the world to see?
In this choose yourself age, one of increasing transparency, this is becoming more important than ever.
Are you treating your readers, your customers, like real people?
Genuine engagement often leads to loyalty, friendships, customers.
It’s part of my Personality + Value argument and it’s what Maureen does.
Years of experience + being herself. Not trying too hard.
I’ll admit that many salespeople win by intimidating, pushing and deceiving. But I don’t think bulldozing, manipulating or bluffing your way to success is a very sustainable model. Snake oil and gussied up numbers don’t work any more. Potential customers can sniff out desperation.
So, when it comes to your world remember this. Don’t just remember it, live it: Don’t try so hard to be a salesman. Stay true to yourself and the right people will find you. Heck, they might even buy from you.
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