I would like to ask you a question about your brand…
Would you prefer to have customers or brand evangelists?
Buyers versus people who trust you, sing your praises, buy your services and come back for more?
Do you want fans or people who benefit from your work and proudly proclaim that to the world?
Well, the choice is easy, right? I do hear you muttering, “Thanks again, Master of the obvious.”
Yes, it’s obvious, but are you doing it? Working to find the right people and make it easy for them to like, know, and trust you?
Great! Well here’s what I have to say about building an incredibly sticky brand…
Guess what? Many don’t do this. Small business owners and solopreneurs are often guilty of omitting a special ingredient that is all about telling a story.
Your uncommon, authentic, purpose-driven story.
Great storytelling is when sticky happens.
We’ve all read about tribes and the importance of building up an audience of people who like, know, and trust you.
A crystal clear brand directed at the right people, makes it much easier for them to find you, and maybe even come to love what you have to say. From making Avocado ukuleles to helping someone jump start their novel, it’s all about being true to your mission and letting it show.
Learn from Big Brands Done Right.
What can the big boys teach you about your brand. A ton!
You need look no further than two major consumer brands: Harley Davidson and Apple.
I know, you’ve read about them ad nauseam, but have you been paying attention to what they do so well?
Each has created a powerful and story-filled emotional world that fosters joining vs. simply purchasing. Each brand experience is about way more than selling motorcycles or computers.
So why don’t we come back to earth and think a bit about how this applies to our little world.
Think about your business. Your blog. Your next entrepreneurial venture.
Do you simply want buyers or loyal tribe members? Which ones come back for more?
Start by letting your essence shine through. If you haven’t defined your core beliefs or reasons for whatever venture you’re on, get busy.
Then bring that authenticity out by telling your story in your own unique way.
If your business is trustworthy it will shine through. If you’re faking it and trying too hard that will be more than obvious too.
Credible, dependable people lead by example. They don’t tell you they’re bona fide or certified.
Clearly define your mission, bring heaps of value, do it like no one else can, but make sure there’s some meaning behind those words, Okay?
Be truthful to your audience and they just might love you for it.
Now go make your brand sticky and design your way forward.
Oh… don’t forget to add your own special swag in the comments below.
If you want a detailed plan on how to build a brand that rises above the noise, connects with the right audience, and drives the action needed to help you advance your business, sign up for my email list where I’ll show you the 6 steps to bring your brand to life.
Latest posts by Craig McBreen (see all)
- Your First Step to a Successful Brand? Be the Teacher. - December 1, 2016
- 3 Simple Lessons to Humanize Your Brand - November 17, 2016
- 4 Ways to Use Story in Your Marketing - November 10, 2016