1. On one hand, a certain cynicism is on the rise. A crowd sick to death of the BS.
2. The other? They’re ready to jump on board the ever-elusive blogging gravy train. To join an entrenched group of “elite” online marketers making money hand over fist.
A. Cynical much? Think blogging is built for suckers? That rainbow bombs are filling our space with pipe dreams?
B. Do you see certain A-listers as superstars who are now reaping the benefits of so much hard work?
Have you picked a side?
Me neither, but to be perfectly honest, I’m closer to camp B.
Yep. But …
Like Mark, I think the “remarkable” moniker often reeks of so much fairy dust. And it’s such a relative term anyway.
You DON’T need to be “remarkable,” you just need to craft a recipe for online success and take small, incremental steps to see it through.
Creativity, hard work and dogged determination. Herculean baby steps.
Camp B does this.
Well no. But part of the problem might be your mindset:
– You think you must create something “remarkable” and;
– You’re constantly comparing yourself to the Grand Poobahs of the blogging world. The Bilderbergs of social.
You know … the super-bloggers constantly being criticized for being, well … successful. (Okay, there are a few charlatans out there, but you get the picture).
Have the big pieces of Blogging Pie been gobbled up?
Are we peons left scurrying for scraps like so many rats?
Is this elusive online success nothing but smoke and mirrors? …
Well, not exactly.
There’s so much opportunity out there it’s silly, but what IS the secret to “their” success? … The famous amos bloggers who seem to be hogging all the damn pie? (Scoundrels!)
Well, the secret is that there is no secret. Same as it ever was and as it always will be. At least until the cyborgs take over.
Here is the hard truth …
Many people out there think: “I’ll create something remarkable (there’s that word again) and they will come.”
Not gonna work (I’ve SO been there) …
You can write epic shit ’til the cows come home, but by itself? Um, that advice is basically worthless.
Like just about everything online, I look at this through my branding and design lens.
I’m leaving out a few details for the sake of brevity, but a typical project usually entails …
2. Positioning work
3. Copywriting and design
5. Completion, promotion … and … wait for it …
6. Starting over (and not stopping)
Stellar services or products will get you nowhere without Clarity, Consistency and Self-Promotion. That’s where the pop and sizzle come in.
But the most important thing?
NOT STOPPING. Ever. It’s what Team B does best. They show up, daily.
Trying to carve out your own online space is hard, hard work. It’s a mother. And the guys and girls who write about passive income are often the hardest workers out there.
That Seth guy likes to speak and write about picking yourself. There IS no better time to be alive and no better time to own and run your own little business.
Choose yourself. Find you passion. Whatever.
“The Pro’s Train Never Stops?” I stole that line from Steven Pressfield, but I figured he wouldn’t mind. It’s kinda like that famous Woody Allen line, only better.
In my world I like to say great branding is an investment, not an expense, but you must be “all in” to build something of substance around it. And “all in” means not stopping.
Also: In the comments below, I would love to know your thoughts on true success in the online realm (and what it takes to get there).
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