It’s more like a roided-out rendition of Andy Warhol’s fleeting 15-minute version. It’s about this strangely insular environment we’re in which sometimes leads to being “internet famous” or something on a slightly larger scale.
I recently wrote a piece which presented disparate approaches to the world of blogging.
After the post I reflected on our little utopia, how this might shake out, and what the word “famous” even means any more in an always-on pop culture.
If you think about “overnight” sensations like The Oatmeal or Epic Meal Time, what do they have in common? They’ve mastered the art of super sticky content.
And in this land of Cheezburger cats, Charlie bit my finger and Boy-eating otters, this is an increasingly difficult thing to pull off. Because you’re competing for eyeballs like never before in the history of planet earth.
But to me, standing out is all about a plan which involves a combination of know-how with some value and a bit of uniqueness thrown in for good measure. Basically YOU and a little chutzpah with the chops to back it up.
Which leads us back to the title of this piece and the significance of being “internet famous.”
Just on the fringes of our insular environment, I think about people like Jonathan Fields, Marie Forleo or fast-talking David Siteman Garland. People who have moved, or are in the process of advancing beyond the bubble.
Shining examples of good citizens using a platform to advance in their own special way, and they certainly do have the skills to pay the bills.
Is this what you desire? Where social becomes series of platforms leading to books, speaking, becoming a YouTube sensation, or being a featured guest on some TV show?
Or, are you blogging for business or fun and couldn’t care less?
I love ambitious people. I think wild-eyed dreams are fantastic, but if you have a much larger end-goal in mind how will you get there?
And if fame is your main reason for being here, do you have a “crash and burn” backup plan? ’cause I think that would be most prudent.
There is a happy, in-between land of course, but this is more about “big picture” stuff.
Does buying into internet fame mean you’ve gulped a five gallon jug of Kool-Aid or are the cynics among us just a wee bit jealous of the rockstars?
What do you think about all this? Does it even matter?
If you are blogging, it’s difficult for me to imagine you DON’T think about these topics from time to time.
This might read like some gigantic brain fart, but now’s your time to come clean. K?
Do you want to be interviewed on the Tee-Vee? Or is landing on the Ad Age Power 150 more in-line with your goals?
Is a best-selling book part of the plan?
Would you like to speak to crowds in excess of 1,000?
Or do you simply want to get more clients?
How far into the future are you looking? And if so, what IS realistic?
And if you want all of the above, how’s that backup plan coming along?
Little old Me? …
I think there is a formula for online success and it’s not that complicated.
It’s not about ego, lust or a desire for things. It’s about what moves you and it’s about vision.
It involves creativity, dedication to the craft, and a crap ton of work.
It’s not always romantic, but it sure can be fun. Really.
There are right reasons and there are wrong reasons.
Love it, but have a mission.
Make sure it’s not all about YOU.
Offer up an ounce of value.
And “bring it” like you mean it!
If so, your little blog just might be the next Little Engine That Could.
What’s your social media sweet spot?
Define your “right” reasons?
Are you lovin’ it? And if not, what’s the next step?
Latest posts by Craig McBreen (see all)
- Your First Step to a Successful Brand? Be the Teacher. - December 1, 2016
- 3 Simple Lessons to Humanize Your Brand - November 17, 2016
- 4 Ways to Use Story in Your Marketing - November 10, 2016