The deeper I get into social, the more I want to learn about ROI, metrics and all this other mind-numbing stuff.
And I want true experts to lead me through that maze. I don’t want fluff. I want gravitas. I want real, honest to goodness ninja-gurus.
Charlatans need not apply and general chicanery will not be tolerated.
But the social web seems rife with mud-slinging posts aimed at “gurus,” where he or she who shall not be named is accused of being a know-nothing with a rather weak delivery.
The posts criticize pretenders with anemic resumes and little know-how. Social media “experts” who really don’t get it.
Lobbing word-grenades at “gurus” “ninjas” and “experts” is certainly in fashion, but maybe it’s time for us to call off the attack and let the shakeout begin.
Really. Give the hustlers a good old heave-ho through the process of natural selection.
Just because someone has been around forever doesn’t make them a wizard. If they are great at self-promotion, but have nothing to back-up the hype, this law will take over pretty quickly.
And this “survival of the fittest” scenario reminds me of my own methodology in culling a never-ending list of newly discovered “experts”
I’m relatively new here, but it didn’t take me long to spot the con artists a mile away. In fact, that “know-nothing” red flag popped up faster than a jackrabbit on a date.
Yep. If you’re smarter than the average bear I think you just might be capable of sorting out the champions from the swindlers.
I perform my thinning-out process on a daily basis. When I’m looking for someone to guide me through our digital utopia I tend to be a bit obsessive. And some common sense research means the folks with the padded resumes quickly end up on the cutting room floor.
And when I do discover an impostor, I don’t grovel, complain or lob spitballs. I purge, delete and unfollow, then jump back to emphasizing the positive, because that’s how I roll.
In fact, I love to put the spotlight on true thought leaders or anyone who’s played teacher by practicing their own special form of genius. They are usually a humble bunch, don’t like to brag and offer something called value in vast quantities.
And that’s the key right? VALUE. Seek those who know how to deliver it and use your common sense filter to sift out the rubbish and toss it in the bin.
I think this medium is mature enough that the “guru” temples will soon begin to crumble anyway, especially if we all practice a little due diligence that involves:
1. Researching till your fingers turn blue.
I’m in a continual process of putting together my own A-Team, because I honestly want to get better at this stuff. So I spend a ton of time studying those who do it right. (I even talk to these people and they are a wise lot). I devour their content: Interviews, books, posts, you name it, I’m on it.
This sorts out the wheat from the chaff and if you do this often you won’t be lead off by some blogging pied piper.
Common sense I know, but how often do you truly scrutinize the big peeps in our little bubble? Are you on board the rah-rah bandwagon or are you getting down to the nitty gritty and finding the people who will make you smarter?
2. Accentuate the positive.
Why not stop complaining and instead tell us about true greatness by shouting praise from the rooftops? If you learn something wonderful and new, let it be heard, because we all want to know. Be generous with your praise and share what you’ve learned. The real professionals need a pat on the back every once in a while anyway and we do want to keep them happy.
3. Let natural selection take over.
Social is not exactly the wild west anymore, because this realm is maturing and there’s something called thinning out by attrition. So why not let time keep doing its thing in this ever-evolving social media landscape? The cream will rise to the top and the phonies will end up in the crap barrel, trust me.
So, what say you?
Why no just stop harping on the posers? Instead do the work and form your own panel of A-Team advisers. Shout rather loudly about these clever souls and let law of the social web jungle take over. It will and soon we’ll see the pretenders drift off into the ether.
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