My guest, Marcus Sheridan, is often referred to as the “Pool Guy” because he helped his pool company, River Pools and Spas, survive the 2008 economic crisis through a mix of determination, the magic of long-tail keywords, and the power of content marketing done right. As he states on his website, his business started by accident. This not only helped launch a new career, it completely changed his life.
His hard work also turned River Pools and Spas into the most trafficked swimming pool site on this big blue marble of ours. The site now averages over 500,000 visitors a month.
Marcus defines his Why as wanting to help people become the greatest teachers and communicators they can be, so that it will impact their personal and professional lives. He excels at helping businesses communicate in a digital world by helping them better understand the digital consumer. So, we naturally spend a bit of time discussing the art of communication, story, and other interesting topics around this, like the importance and skill of disarming people.
And we discuss what he knows best—inbound and content marketing. Our conversation goes a bit deeper into his history and values, what it was like growing up in rural Virginia, and the importance of family life.
We get into the story of how he found his way to public speaking and first developed his unique and engaging style of speaking. The catalyst was actually an event while he was serving as a missionary in the country of Chile.
After you listen to Marcus one thing clearly stands out—his ability to tell a great story. Also, his enthusiasm is infectious. He lives and breathes his Sales Lion brand, and his power-infused message comes through loud and clear when he’s in front of a crowd or on a podcast like The Art of Breaking Out. I loved talking with him and I think you’ll love this show.
Questions I ask:
- How did you learn your storytelling ability?
- How can your “they ask, you answer” philosophy work for a solopreneur?
- Have you ever been tempted to move to a bigger media market?
- What is your Why? What truly lights you up?
Things you will learn:
- Marcus’s surprising reveal (he’s an introvert) and loves to work in solitude.
- The very first time he gave a speech and what happened (it’s not not what you think). And what brought him out.
- Marcus was a Mormon missionary.
- The amazing importance of deciding early on, who exactly you want to work with.
- His middle school dance analogy that has everything to do with business.
- His popular “they ask, you answer” philosophy.
- Why Ford Motor Company should apply the “they ask, you answer philosophy”.
- The importance of listing 5-10 or more reasons why someone would NOT want to work with you.
Links mentioned in the show:
- Jim Gaffigan
- Simon Sinek’s Start with Why
- Why GM’s Investment in Lyft is the Ultimate Lesson on Self Cannibalization Done Right
- Dharmesh Shah, HubSpot CTO and Founder
- Jay Baer
- The Hot Seat Podcast
- The Sales Lion
Want to find out why I started the Art of Breaking Out podcast? Read this.
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