An older show I’ve been meaning to listen to for months.
I learned about Marie’s history, spirit, and mindset. And how she’s built such a successful business in a relatively short period of time.
But the golden nuggets came near the end of the discussion when the conversation turned to something we all need to embrace – an entrepreneurial mindset.
Many are finally realizing they don’t have to be a mere cog in the wheel, and that this particular frame of mind is the only way forward.
And I’m not just thinking about those venturous souls who risk it all to start a business.
No, I see a young woman who spends all her spare time learning how to master video and the world of YouTube, all to make her company more money.
I’m envisioning a 50-year-old guy who decides he wants to start a Kickstarter campaign to fund a project that allows anyone in any small third world village to grow food using hydroponic technology.
And I am now conjuring up a 30-something marketing director who realizes she can create a writing business on the side, all while bringing way more value to her current employer.
Here’s what this mindset is about …
Realizing that no matter where you are, what you do, or how long you’ve been employed doing just one thing, you can strike out at any moment.
And by striking out I don’t mean quitting. No, quite the contrary.
This new type of explorer could be a renegade at a Fortune 500 company. Someone fully embracing the digital tools and technology, but doing so in a unique, creative way.
This modern adventurer could be a homemaker who’s fascination with food leads to a blog, a book, and the most creative Youtube / Foodie videos ever.
Or maybe it’s a photographer who’s a gifted writer, and uses this skill to give other creative souls a jumpstart in the form of a story-seed.
This is THE entrepreneurial spirit for a new age.
And here’s why I think this mindset is a must …
Like it or not, many traditional jobs are eroding at an accelerating rate. Technology, outsourcing and those cute little robots are making sure of it. And … all of us know, we ain’t seen nothin’ yet.
So, as mere humans how do we survive in this mind-bending, what-is-around-the-corner, super-advanced-technology-driven economy?
Creativity shall flourish and those who embrace it, modern renaissance men and women, they shall inherit the earth or at least survive and thrive in the science fiction novel we’ll soon be living in.
Try a new content marketing plan for your business, but don’t do what everyone else is doing. Use Ryan Hanley’s 3-C methodology as an idea-seed, just put your own stamp on it.
Sit down and read “The Four Hour Work Week,” just don’t take it so literally 🙂 You could take many valuable little chunks from that book and tweak, refine and polish to make them all your own.
Stop thinking like a marketing manager, blogger or business owner.
Start thinking like a kick-ass, energetic, I’m-so-full-of-ideas-I-can’t-sleep, entrepreneur and see where it gets you.
Adopt this mindset and see how far you go.
If you want a detailed plan on how to build a brand that rises above the noise, connects with the right audience, and drives the action needed to help you advance your business, sign up for my email list where I’ll show you the 6 steps to bring your brand to life.
Latest posts by Craig McBreen (see all)
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- Episode 46: Andrew Davis Helps Me Change My Podcast (and Provides Some Great Breakout Branding Advice). - April 6, 2016