Well, nothing really and um, everything.
I’m just a speck on a blue marble which is a dot in an ever-expanding universe.
But I do have experience that can help a certain crowd. And there are my life experiences to include as part of my story.
So, how about you?
If you want to find your place in this digital realm, I think you need to create a crackin’, bold, beautiful game plan for your online venture. A kick-ass framework to define why you are here and to outline a plan of action.
And a major part of said plan is something I call “Killer Swag.” It’s your unique combination of know-how and life experience. Who you are and what you know. I like to call it your own special form of genius.
What is your story? How do you think others would describe you? And how will your special skills work for you on the social web?
Are you rebellious and inspirational?
Brainy and snarky at the same time?
Extremely outgoing? Or reserved and more comfortable in your own imagination?
Do you believe life is an adventure?
Or maybe you’re simply a WordPress master?
We’re talking about a diverse field here.
Let’s talk about that life experience part:
When I created my little blueprint I wrote: “Everything I create and produce from now on will be an extension of my personality.” I guess I’ll just call that honesty.
I’m well into my forties, but that’s way-okay dammit, because late bloomers rock and there is something to be said for experience. You on board with that?
This former, antisocial, anxiety-ridden, chubby boy, is the perfect soul to guide you on a journey (at least I hope).
This isn’t just a site that caters to former, introverted, anxious, fat kids, really, but that description is part of my authentic story. And to be perfectly honest, my very first post was on this very topic.
Everyone has a tale to tell and they can relate on some level, Riiiiight?
You don’t have to make your blog all about “Your Story,” but why not weave it in? It helped me develop a tone for this here blog. (So says former chunky boy).
So Cuz, how about you?
I want to help you and your business. I will try my best to write in a fun and interesting way that adds soul to my site.
What will you infuse into your online presence?
Now that we have the personality half out of the way, let’s add in a big ol’ chunk of value, shall we?
This blog is a combination of my years of experience in branding and marketing with some kick in the pants advice, because that’s how I roll, so there!
My digital domain will show my personality, be somewhat entertaining and provides … wait for it … Value. (I try).
“Branding with a push” has a nice ring to it.
The branding is experience, and so is the “push.” We all need a gentle nudge in the right direction, right?
Where do you stand?
And just to be clear, there is no merit in turning yourself into some amped-up crazy person that really isn’t you. Just be your bad self and find a way to deliver that in a bang-on way.
You can create a name for yourself by solving problems and providing something that is worthwhile and meaningful, no duh, right? … but injecting your personality into the mix. Oooooh, this is where you’ll simply kill it. Can I say, Crush It?
You have experiences. You are unique. Those little kinks that you see as flaws, um, those characteristics make you interesting to others. Yep!
If you don’t believe me, take a look at …
Erika obviously has a stamp all her own;
Danny is one of the funniest and most generous souls on the social web, and he is the real deal;
John is a creative monster;
And that Halpern guy? Well I don’t think he’s pretending to be someone else in those videos. Do you?
Well rounded group, huh?
So, Back to YOU.
Do you think you’re a wee bit odd? Well, that weird, genuine little you might just make a gigantic dent in this here blogosphere. Odd works and I personally kinda like weirdos.
Are you a little abrasive? We all are, at times. Let your inner-snark out and see what happens.
Not a conversationalist? Well, guess what? Wallflowers rock and this place was setup for introverts, and brilliant writers often are!
And if you’re opinionated that’s even better, because a big attitude will go a long way in social. Let your opinion be heard far and wide. Why not, right?
What if you are generally close-mouthed, stubborn as a mule, a little bats, with an acerbic wit to match?
Da-um, Son! I’d say you better get crackin’ so we can all see your own special form of genius.
Just get busy writing – right about now.
You can thank me later.
Today think about your particular brand of swag and stay tuned for a Six Part Series from an old dog who has a few tricks up his sleeve.
So stay tuned for more.
Latest posts by Craig McBreen (see all)
- Your First Step to a Successful Brand? Be the Teacher. - December 1, 2016
- 3 Simple Lessons to Humanize Your Brand - November 17, 2016
- 4 Ways to Use Story in Your Marketing - November 10, 2016