Now, how many “successful” bloggers do you know? That’s even more nebulous, right?
I recently spoke to a small group of Marketing Directors familiar with Content Marketing.
The talk dabbled in SEO, but guess what? They didn’t know who Matt Cutts or Rand Fishkin were.
I know … right? 😉
This sure killed my plans to explain the virtues of reading the bigger “super bloggers” that are part of our social bubble.
Those “overnight” sensations that seem to have everything we don’t.
“Grand Poobahs” who’ve mastered the art of sticky content and thousands of Twitter followers, while making millions (or at least thousands) in the process.
HOW do they do it?
And how can you do IT?
So, How Do You Become a Successful Blogger?
Well, here you go, peeps …
1. To be “Successful” Online, you must first let go.
What do you need to let go of?
… The absolute silliness of, wait for it … being “internet famous.”
Or to stick a fork in my own title … stop trying to become a “successful” blogger. Because, really, what the heck does that even mean?
We’ve all had those dreamy thoughts. I have and I know you have. Be honest.
Why Trying to Be A Successful Blogger is Monkey Business.
Just in case you haven’t noticed, the dropout rate it the blogosphere is staggering, and one of the main reasons for this is a myth that is propagated far and wide.
Snake oil that leads to jealousy, depression and burnout.
And the best quote I’ve read on this myth comes from the book “Rework” by Jason Fried:
“The Myth of the Overnight Sensation
You will not be a big hit right away. You will not get rich quick. You are not so special that everyone else will instantly pay attention. No one cares about you. At least not yet. Get used to it.
You know those overnight-success stories you’ve heard about? It’s not the whole story. Dig deeper and you’ll usually find people who have busted their asses for years to get into a position where things could take off. And on the rare occasion that instant success does come along, it usually doesn’t last – there’s no foundation there to support it.
Trade the dream of overnight success for slow, measured growth. It’s hard, but you have to be patient. You have to grind it out. You have to do it for a long time before the right people notice.”
Um … yes.
… and “Success” means different things to different people, so let go, stop comparing, and figure out what this means in your world.
On the very edges of our insular environment, are people like Chris Brogan, James Altucher and Lewis Howes.
You might call them close-to-breakout stars, or people who have made their mark, have advanced beyond the blogging bubble, and are ready for prime time.
They are smart, hard-working people who have successfully used their platform to advance their cause and then some.
But guess what?
There’s absolutely nothing even approaching “overnight” in their respective paths. (If you don’t know them, look them up and study them. You’ll see).
I think standing out arrives when you master your own formula of know-how, fire and creativity.
That’s why I put “success” in BIG, FAT QUOTES, because I’m just some guy in Seattle with a big, fat opinion, but I do feel successful, and I’m moving and shaking in my own little way.
You? Do the same and see what happens.
2. Create the Most Rock-Solid Foundation in the History of the Blogosphere.
Okay, I exaggerate, but please read on …
Do you want to be like Lewis? Developing a series of platforms leading to books, speaking, and TV spots?
But do you want to know what Sir Lewis and Queen Gini have in common? A rock-solid foundation built on years of blood, sweat and tears. Networking, speaking, writing … need I go on?
A guy who once called himself “a washed up football jock” just went for it … day after day after day.
Gini? Heck, just look at this. Now that is blogging for Biznass!!
Be crystal clear with your intentions, TODAY, and just go.
But … please don’t try to be Lewis or Gini. Just do your own thing and see where it gets you.
3. Third, Figure Out How You Will Get There.
I love wild-eyed dreamers, but if you have a much larger end-goal, what are the baby steps that will get you there?
If “fame” is your chief motivator, a backup plan would be prudent.
What IS your plan? …
A best-selling book?
To bring your business out of the stone age by convincing your boss your company needs a blog?
… or all of the above?
Just stop spinning your wheels. Take a break and figure it out, that’s all.
4. Let Go.
I think I’m repeating myself, but to me, this one is the most important. (When it comes to being a successful blogger, that is ;))
Let go of the myth, figure out what makes your heart sing, and keep your nose to the grindstone.
Stop comparing yourself to “big-time” bloggers, because, remember … this is a marketing and branding game where some are perceived to be mightier than they are.
And those who are indeed mighty, are usually knuckle down types who don’t stop for pee breaks 😉
HOW Do You Win the Battle for Attention Online?
My friend Ryan Hanley constantly talks about “Winning the Battle for Attention Online.”
Heck, he even has a book coming out about it: And trust me, his methodology kicks silly myths to the curb.
So, what IS his book about?
A viable, yet robust model where you find your tribe, give them what they need and grow a community built on creativity, honesty and sweat equity.
BAM! Now, that’s the ticket.
To win you must let go, and realize this is not about ego, keeping up with the blogging Joneses, or trying to find rank in the blogging hierarchy. No. No. And, NO.
It IS about what moves you, the value you have to give, and your grand vision.
It involves creativity, dedication to the craft, and a crap ton of work.
And yes, this goes for you, Mr. CPA in Sheboygan, trying to build a blog that rocks the content marketing world …
Heck, Ryan is an insurance guy and he’s done just that
Be Your Own Blogging Superstar
Love it, but have a mission that’s all yours, proudly display your know-how and “bring it” like you mean it.
Value + inventiveness + chutzpah. Your way.
Yep. I think there’s a formula for online success and it’s not that complicated.
Cheers to your success!