Trying to turn something you love into a cash making enterprise?
Need Brand You to bust a move?
It’s no secret I think you need a great brand presence to bring in business. But today’s post is about the lone wolf /solopreneur trying to make more than a go of it.
You want to build up zee online presence and be the wise and trusted, but slightly wild wizard people seek out online.
Well, before I go any further, let’s look at a few things in your favor …
A. Small online communities flourish.
B. The gatekeepers are withering away, and …
C. We are exposed like never before (buck Naked for the world to see).
My glass half full demeanor says this is all good, but are you making it work?
Brand You, that is?
Before another thought enters your head, stop and think about those online who are …
Absofreakinlutely lighting it up.
Making a killing in the online jungle.
Dropping sweet, candied bombs of wisdom their audience just gobbles up.
The web is ablaze with their latest and greatest.
You want to be muy caliente, sí?
Well, read on my friend …
Three Steps to Brand You Served up Just Right.
1. Expose Your Private Parts.
No, don’t take me literally and pull an Anthony Weiner on us, but a wee bit of exposure is kinda good.
Quick, think of three bloggers you’re crazy about (I would love to know about them in the comments below).
If your list is like mine, you have three writers very adept at displaying their war wounds and past ugly business for the world to see.
Taking their mutilated, soul-crushing, broken past (life experience) and turning it into good (valuable, inspiring, actionable advice). Content that is thoroughly entertaining AND helpful.
Why not use your past experiences to craft REAL copy? Tell the world about your big mistakes and the lessons you’ve learned. There is nothing wrong with showing the world your private parts (again … not in that way).
With some 2,589,071.5 blogs on this pale blue dot (I made that up), What do you have to lose?
I can’t answer that, but I will tell you bleeding a little helps, and it’s a win-win, because:
A. It’s therapeutic for you and …
B. You’re helping someone, somewhere. Yes. You. Are.
So, go ahead, do it. (Just don’t make shit up).
2. Don’t Fear Transparency.
Challenge #1 redux:
Again … think about three people who are making a go of this online thing and then some.
How do they do it?
They bring some kind of value, of course, but what is it that makes their brand stickier than fly tape, keeps you engaged, and helps them sell widgets?
I’ll give you 10 seconds …
Yes, helpful, actionable content based on real-world experience is obvious.
And yes, they bleed, at least a wee bit, but what else?
Could it be they are genuine? Honest? … Transparent?
You could dress like a mime in drag, tattoo every appendage, and put a giant gold hoop through your nose. Sure you could, but I’m guessing that’s not you.
In “To Sell is Human” Daniel Pink writes about information asymmetry … the old “buyer beware” world where the salesman knew more than the buyer. But today we are much closer to “seller beware,” which he calls information parity.
In a nutshell, the old “secret” information is now there for all to see, and because of technology it’s getting easier to spot the fakes a mile away.
But this is good for you and your audience, because honesty prevails in the end.
Yep, the candid, honest to goodness, genuine, certifiable you. Just do you.
If you don’t believe me, go back to your list of 3.
3. Embrace Fear (If you don’t it will stop you dead).
Think about your first roller coaster ride and what it did to you (um, for you).
My son calls it “the feeling.”
Now think about something you’ve always wanted to do, but it gives you pause because you’re terrified of what might happen. (Gulp).
A wicked scary “thing” you’ve always wanted to do, from public speaking to wrestling bears (never mind, don’t do that) … but what else is scary?
Could it be Building Brand You?
Yes, that IS scary and it’s hard to get off the rocker of life to build a brand and promote the heck out of it.
I have a history of ALMOST doing things, until I crawled out of my dream dungeon kicked the shit out of worry, and got busy.
Building Brand You involves a lot of shit kicking.
Just realize jitters are what your soul needs.
But here’s a guy who knows how to push himself (and others) and break through the barrier of fear. But there’s the thing … You can too. In fact, learning to embrace “the feeling” is often the only way you’re really going to make it … and in the context of this post, making it means kicking your brand up a notch. BAM!
It’s time to dig in, plant your bright flag and start building something special. Expose yourself a little, but don’t be a phony. Give transparency a giant bear hug and feed your soul with jitters.
NOW is your time.