It’s also brimming with men and women behind the curtain telling you to live an epic lifestyle, where your feet are always in the warm sand.
But guess what?
Failing fast can be a lousy strategy if you want to put food on the table.
And running a business while sipping margaritas on a hot, sandy beach is a mirage engineered for quick sales.
I could go on, but I really do want to get to the point. So, let’s make this easy …
Think about one thing you’ve accomplished that made you smile. You know, that memory where you sit back with a shit-eating grin thinking … “Man, I did THAT!”
If you’re like me, here’s how that moment came to be:
1. You combined years of learning, business acumen, life experience …
2. Your creativity acted as chief catalyst …
3. And here’s the most important part … ya ready? … you stopped trying to follow a tired formula. You just kind of got jiggy with your bad self.
As bestselling author, James Altucher would say, you chose yourself.
You feeling me?
But today, we are talking about making it in the online jungle.
So now, let’s break this down so an average business owner, or one trying to make his or her way into the crazy world of content marketing / blogging / social can create their own outline.
Here you go …
1. You Already Possess the Know-How You Need to Get Started and ROCK social media.
Some people will try and convince you that you can’t and won’t make something big happen.
That you’re not smart enough, experienced enough, or creative enough.
Basically telling you you’re not ready for prime-time, and probably never will be.
And by “people” I’m including … you! (Negative self-talk is a killer).
You do need an end-goal, but most of what you need is already inside just screaming to get out. You just need to ignite that fire.
Let me give you an example:
Just under three years ago I ventured into the world of social, first resurrecting my Twitter account, then starting to comment on blogs.
It was a wild and wonderful world and … completely alien to me.
But once I launched my blog and started to write, interact, and learn, I was in love.
Time-traveling to that period makes me smile.
In 2011 I was a graphic designer.
A visual branding guy.
A rube who wanted to start a blog.
The above mix is my “there” and I started to put it together after the practice of blogging woke me up from my stupor.
I was doing fine, but I needed to reach another level.
My foundation (learning, business acumen, life experience) was perfectly fine, thank you, I just needed a swift kick in the ass …
And the practice of blogging provided the kick.
After a few years in this space, I’ve seen more than a few people launch into the stratosphere.
And I’m guessing after years of hard work and struggle, something finally clicked and everything they had learned and experienced started working in harmony.
Sometimes I think that is all you need, a spark to ignite the fire within.
2. You Have Creativity, in Spades.
Oftentimes, your daily struggle comes because you’ve never embraced your creative side.
You don’t have to be an artist, photographer or poet.
Creativity comes in many forms, from code-weaving to business-planning, to … wait for it … building an amazing online presence.
Look, I spent years designing logos, websites and more, but as strange as it may seem, I wasn’t being creative.
I was more like a highly disciplined factory worker doing a good job.
THAT is the trap that is so easy to fall into, whatever you do.
It doesn’t have to be like this, and often the best way out is falling in love with your innovative spirit.
Pick one creative practice (mine is writing every morning) and run with it. Experiment and don’t stop until you find something you can’t get enough of. It will make you better and richer in every way.
3. Just Do It, Your Way.
And finally we are getting back to the fantasies I mentioned at the beginning of this post.
Okay there are exceptions and a few people in the online space are living the dream, but guess what? It’s their dream.
They had a plan, put in the time, and labored for years, and I’m guessing they didn’t follow someone else’s formula … their formula was all their own.
Of course it was.
So, today forget the gurus, ignore the naysayers and get busy. This is about surviving and thriving your way. (Sing it, Franky baby!)
Many “gurus” within the online realm beat the drum of “failing fast,” but their foundation is a mirage in the ether.
And more than a few have mastered the craft of artful deception. They suck you in and spit you out.
Your way past this facade is by embracing what you already have, firing it up with creativity and doing it the only right way … your way.
If you want a detailed plan on how to build a brand that rises above the noise, connects with the right audience, and drives the action needed to help you advance your business, sign up for my email list where I’ll show you the 6 steps to bring your brand to life.